Joseph Carlson on Amazon (AMZN): the quotes, dated.
16 dated quotes about Amazon stock (AMZN), selected from all 118 Joseph Carlson videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with AMZN’s close that day and what the stock did since.
Every quote is reproduced word for word from the video and linked to the second it was said.
- AMZN close, 2026-10-28
- $254.60
- Price since the first forecast, Sep 29, 2025
- +14.6%
- S&P 500 (SPY), same period
- +16.4%
- vs the S&P 500
- -1.8 pp
- Latest stance, Sep 28, 2026
- Risk acknowledged
- Mentions found
- 1265 in 106 of 118 videos
The short version
In September 2025 Joseph Carlson disclosed a $141,000 Amazon position and called it the robotics play. In October 2025 they called it a buy under $300 per share and added $3,000 on a dip. In November 2025 they called it one of the best companies to own and bought more. In March 2026 they described adding on dips; in April 2026 they expected it above $300 per share. In May 2026 they named it a top-two pick and directed half of $42,000 into it. In August 2026 they removed it as a top pick and set a $200 buy-in target. In September 2026 they called AI shopping-agent concerns fair but likely exaggerated.
Summary of the quotes on this page. Updated .
What Joseph Carlson said last · Sep 28, 2026
Risk acknowledged
“There is some concern that people be able to aggregate Amazon. I I think that those concerns are are fair. Amazon does have some exposure there, but they're likely a little bit over exaggerated.”
Bullish call · Price rose
The price rose since the first bullish quote.
AMZN from to . Price movement, not the creator’s realized return.
Price up since 10 of 16 quotes · Stock ahead of SPY: 4 of 16
Leaderboard result: Lagged the market (6 months, → ). Scored from the first close after the video, . How it is scored
Joseph Carlson’s price target and valuation calls on AMZN
A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.
Price target
Amazon is up 23% in the past year. It's a $62,000 gain, otherwise 62% in the green. I think that Amazon's going above $300 per share.
Valuation view
Amazon also on a historical valuation looks very cheap based off of its PE ratio. It's at the very bottom range of the past 5 years.
Price and the calls
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
AMZN · daily close, split-adjusted · 2025-08-20 → 2026-10-28 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $229 |
| 2025-09-30 | $220 |
| 2025-10-31 | $244 |
| 2025-11-28 | $233 |
| 2025-12-31 | $231 |
| 2026-01-30 | $239 |
| 2026-02-27 | $210 |
| 2026-03-31 | $208 |
| 2026-04-30 | $265 |
| 2026-05-29 | $271 |
| 2026-06-30 | $238 |
| 2026-07-31 | $272 |
| 2026-08-31 | $260 |
| 2026-09-30 | $249 |
| 2026-10-28 | $255 |
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
AMZN · daily close, split-adjusted · 2025-08-20 → 2026-10-28 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $229 |
| 2025-09-30 | $220 |
| 2025-10-31 | $244 |
| 2025-11-28 | $233 |
| 2025-12-31 | $231 |
| 2026-01-30 | $239 |
| 2026-02-27 | $210 |
| 2026-03-31 | $208 |
| 2026-04-30 | $265 |
| 2026-05-29 | $271 |
| 2026-06-30 | $238 |
| 2026-07-31 | $272 |
| 2026-08-31 | $260 |
| 2026-09-30 | $249 |
| 2026-10-28 | $255 |
What Joseph Carlson said, when
- 1
— Disclosed holding
16:02 “Amazon is also a very large position here, $141,000, $48,000 in the green. I believe that Amazon is the robotics play.”
- 2
— Hold, bullish
9:22 “This is one that I still believe is a buy, which is Amazon. Now, I have a big position in Amazon, $134,000 with $41,000 in the green. I bought a lot of the company in 2022 when there the big sell-off.”
Corrected · corrections log
- 3
— Conditional
7:09 “Amazon is a buy today and it's a company that I believe will continue to be a buy under $300 per share.”
- 4
— Disclosed buy
11:40 “Of course, the second one that I bought today was Amazon. I increased my position by another $3,000 in this company. I bought it not near an all-time high. Amazon's going through a little bit of a dip, but I believe there's going to be a lot of bullish catalysts over the next 3 years with Amazon.”
In a video about two stocks he had just bought, he described adding to his Amazon position and listed reasons, starting with AWS profit growth.
- 5
— Top conviction
25:55 “I believe Amazon, and I I've mentioned it so many times, that I I think it's one of the best companies in the market to own today. I I just think it should be in everyone's portfolio right now.”
Corrected · corrections log
- 6
— Disclosed buy
0:00 “Today on the Joseph Carlson Show, I'm buying more of a specific stock. The stock is Amazon and we're going to be going over it.”
Opening of a video in which he said he was comfortable with Amazon being a large position, possibly passing Google as his biggest.
- 7
— Named as a pick
15:57 “The third one worth buying today is Amazon. This is one that's been on my buy list for some time and it's also a large holding in the portfolio.”
- 8
— Buying the dip
26:00 “I have a huge holding in Amazon. I continue to add to this company whenever it dips.”
Said while discussing Amazon's Project Hail Mary movie release and the stock's recovery after it fell to $200 per share.
- 9
— Price target
7:19 “Amazon is up 23% in the past year. It's a $62,000 gain, otherwise 62% in the green. I think that Amazon's going above $300 per share.”
- 10
— Top conviction
5:55 “Amazon is one of my top two picks for 2026. It's one of the ones that I've outlined that I really I really think it's just one of the best stocks to buy.”
Said while discussing companies whose earnings growth can drive the stock without the valuation needing to expand.
- 11
— Disclosed buy
20:24 “The way that I'm deploying that $42,000 is 50% of it into Amazon, about 30% into Meta, and 20% into S&P Global.”
He was describing how he is reinvesting $42,000 in proceeds from selling another holding that did not work out.
- 12
— Valuation view
12:22 “Amazon also on a historical valuation looks very cheap based off of its PE ratio. It's at the very bottom range of the past 5 years.”
In a video on undervalued stocks, he said Amazon was about 14% off its highs and that its free cash flow was going negative because of capex spending.
- 13
— Disclosed holding
5:58 “My cost basis on Amazon is right around 170, so it's moved up around $100 over my cost basis. It's a massive position, $200,000 with $77,000 in the green.”
He was showing Amazon as the third of three stocks he highlighted, noting it had risen after AWS growth accelerated.
- 14
— Mention
18:52 “And I'm removing Amazon from a top pick in 2026. The reason why is because when I look at Amazon today, it's already been successful. It's in the green by 16% this year.”
He was updating his top picks for the rest of 2026; Amazon and Meta had been his two top picks at the start of the year.
- 15
— Conditional
9:04 “Now, when I look at Amazon, the buy-in target for this one is at $200 per share. If Amazon reaches $200 first, then this company's getting the $10,000.”
He was deciding which of his top three positions (Google, Mastercard, Amazon) would get $10,000 of new cash, based on which one hit its buy-in price first. He described Amazon as a $191,000 position.
- 16
— Risk acknowledged
12:08 “There is some concern that people be able to aggregate Amazon. I I think that those concerns are are fair. Amazon does have some exposure there, but they're likely a little bit over exaggerated.”
He was discussing whether AI shopping agents could pull customers away from Amazon. He described Amazon as his fourth-largest holding.
No quote added since · 7 later videos from Joseph Carlson · covers videos through
Other creators on AMZN
- Business with BrianValuation view-3.0%
- Daniel PronkDisclosed buy-0.1%
- Jeremy LefebvreHold, bullish+3.3%
- Sven CarlinConditional+21.4%
- Everything MoneyConditional+16.7%
- Adam KhooValuation view+10.0%
- Tom NashBuying the dip+28.1%
More from Joseph Carlson
All 19 companies →Joseph Carlson has spoken on camera about their own AMZN position; the latest, : Position. See it in the disclosed holdings →
- Tesla TSLARisk acknowledged-7.1%
- Netflix NFLXDisclosed buy-49.5%
- S&P Global SPGIDisclosed buy-6.4%
- Uber UBERDisclosed buy-4.9%
- Alphabet GOOGLHold, bullish-3.9%
- ASML ASMLHold, bullish+19.2%
How to read this
Quotes are short excerpts from Joseph Carlson's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is AMZN's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-10-28. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.
Coverage: 118 of 118 videos published since 2025-09-10 covered; 1265 Amazon mentions found. Prices as of 2026-10-28.
Independent record — not affiliated with or endorsed by Joseph Carlson. Request a correction or removal