Joseph Carlson's portfolio: what's disclosed, on the record.

“In number two, we have MasterCard, which is my second largest position. It's 13% of the portfolio. It's nearly a $200,000 position with around $52,000 in gains.”

“We'll start off here with Google, which is my current largest position. It's a $207,000 position with $113,000”

“As much as I love the qualities behind ASML, I believe the valuation is very stretched today, and so I've actually been trimming a little bit of my position, despite the fact it's been one of my best performers”

“I don't own any Tesla, I don't own Nvidia, I don't own any Micron or any of those that are also in the index.”

“When I look at the story fund, Amazon has now crossed the point of being a $200,000 position. It's $207,000 total with $82,000 in the green.”

“Microsoft back up to an $80,000 position in the passive income portfolio. $37,000 of gains here.”

“So, I don't own Apple right now, but this would not concern me at all to see this earnings report.”

“In fact, last Friday was the first time I've ever sold a share of ASML. And I just trimmed the position by 10%. So, my position size was around $165,000, and I sold $16,000”

“Today on the Neils Carlson Show, I added two new stocks to the portfolio. They are Uber and DoorDash. Now, this is not just me buying Uber and DoorDash.”

“When I look at my portfolio, I'm heavily invested in artificial intelligence through four hyperscalers. We have Meta, Google, and Microsoft, all spending hundreds of billions of dollars in capex. And in my other portfolio, the Story Fund, we hold Amazon.”

“My position today in ASML looks like this. It's a $140,000 position with $78,000 in the green. It's already a fairly large position, but I continue to hold every share.”

“Texas Roadhouse refuses to lose. I now have this position as a $47,000 with 44,000 of that being gains. And I already took $40,000 worth of gains out of this company.”

“We have Duolingo, which I haven't sold a single share. I'm currently down 55% or $22,000, and Duolingo has held at around $100 per share.”

“ASML is $63,000 or 101% gains.”

“The next biggest, just barely under Meta, is Amazon. Amazon is up 23% in the past year. It's a $62,000 gain, otherwise 62% in the green.”

Corrected Oct 4, 2026 · corrections log

“Then we have Meta. This one is down $4,000, otherwise 2.37%. I believe that Meta is just getting started. I believe both Mastercard and Meta are strong buys.”

“Then we have ASML up 5%. ASML is such an absolute beast of a company. It really is incredible what they're doing. It has no one else that's really competing at the level that they're at. This one is a $120,000 position, $57,000 in the green.”

“3 days later, I bought another $10,000. February 11th, I bought another $8,000 worth of Meta at 669. On March 13th, I bought $3,300 worth of Meta at 613.”

Corrected Oct 9, 2026 · corrections log

“The same day, Later that evening, another $10,000 into Meta around $672 per share.”

Corrected Oct 4, 2026 · corrections log

“And that is the case with Meta Platforms, a company that is currently in a dip. It's a newer position of mine, and I'm down $16,000 in it. And this is a stock that I continue to buy. In fact, I've been continuing to buy this company over and over again. I originally bought $45,000 of Meta January 29th.”

Corrected Oct 4, 2026 · corrections log

“Intuit's also a company that I own. I have it in the financial category. It's one that continues to bounce between the green and the red. Currently, it's down 4.63%, but this is one that I continue to hold and even buy more of.”

“Next, we have Microsoft. I have this one in both portfolios. In the passive income portfolio, it's a $66,000 position, $24,000 in the green.”

“I have in the Story Fund a $71,000 Google position with $43,000 in gains. And in the Passive Income Portfolio, I have even more Google, another $109,000,”

“Now, part of where I raised money for this is with the sale of Salesforce. I sold the company this morning. Salesforce is a company that I have been questioning whether I should own for the past year.”

“The one that I sold off was in the finance category, and it was Equifax. I held it for about a year. It was mostly a flatish position. I think I sold it for around 2 to 3% in the red.”

“Then we also have Moody's. I bought a lot of Moody's as well. This is a $62,000 position and it's in the green over $15,000.”

“Now, next is one that I used to own, but I sold it because, well, I thought I had a good thesis for selling Apple. I sold the company because it was simply at a very high valuation”

Corrected Oct 9, 2026 · corrections log

“Today on the Joseph Carlson show, I am buying $10,000 more of a stock that I already own. The company's in the story fund, my secondary portfolio, and the stock is Netflix. I already own $109,000 of this”

“When we look at Mastercard, it is just slightly smaller, from 13.9% to 13.6%. But only $32,000 in the green.”

Corrected Sep 30, 2026 · corrections log

“We can take a look at the combined portfolio here. We have it right here with Alphabet at the top. A 14% position, $91,400 in gains with the combined positions.”

Corrected Sep 30, 2026 · corrections log

“So this means that when we combine both portfolios, Google is still my largest position by just a little.”

Corrected Oct 4, 2026 · corrections log

“It's a $183,600 position with $34,000 in the green. The next largest behind Mastercard in this portfolio is Google, which is a $114,000 position with $48,000 in the green.”

“The next largest behind Mastercard in this portfolio is Google, which is a $114,000 position with $48,000 in the green.”

“I just bought $30,000 and another $20,000 and another $15,000 and another $12,000 of the same stock, all within the past 30 days. The company's Mastercard.”

Corrected Oct 9, 2026 · corrections log

“I've just bought Mastercard up to a $180,000 position. It's now my largest position.”

“Now, I used to own Chipotle. I sold the stock for around $54 per share. I made around $13,000 in gains on the company.”

Corrected Oct 9, 2026 · corrections log

“Google is by far my largest position. It's one that I'm very proud to have as my largest position”

“Some of these companies I own, some I don't. In the passive income portfolio, I don't own Meta. I've chosen to go with Google. I don't own Adobe, but I've chosen to go with Salesforce.”

“For example, in the Story Fund, which is now above a $400,000 portfolio, $182,000 in gains. This portfolio is crushing it. It is just concentrated in Google, Netflix, and”

“I own $87,000 of this company in the Passive Income Portfolio. I own another $52,000 of Google in the Story Fund.”

“Now, I have a big position in Amazon, $134,000 with $41,000 in the green.”

Corrected Oct 4, 2026 · corrections log

“just 2 months ago, I said that I was bullish on ASML and I bought $15,000 of the stock at $750 per share. My total gains in the company now are above $20,000”

“A smaller position, $20,000, by far the smallest in my portfolio, currently around $3 to $4,000 in the red, and it's Duolingo.”

Corrected Oct 9, 2026 · corrections log

“Amazon is also a very large position here, $141,000, $48,000 in the green.”

“We have Netflix as a top position. Uh My thoughts on Netflix are very simple. Right now, I consider it a hold to a soft buy.”

Corrected Oct 4, 2026 · corrections log

“In the story fund, I also own a lot of Google. I have $54,000 of this company with $31,000 of it being gains.”

“Now, I own $91,000 of it, $25,000 of gains in the passive income portfolio.”

“S&P Global is the next company that we'll cover. This one is also done fantastic. $30,000 worth of gains in this portfolio”

Corrected Oct 4, 2026 · corrections log

“I'm buying at least another $10,000 of Google. I have a buy-in order going in today. That's going to increase my stake in this company.”