They Said Buy
The quote trail

Adam Khoo on AMZN

Adam Khoo on Amazon (AMZN): the quotes, dated.

4 dated quotes about Amazon stock (AMZN), selected by reviewing all 33 Adam Khoo videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with AMZN’s close that day and what the stock did since.

Every quote on this page has been checked against the video by a person.

AMZN close, 2026-09-16
$245.96
Price since the first forecast, Jan 13, 2026
+1.4%
S&P 500 (SPY), same period
+9.3%
vs the S&P 500
-7.9 pp
Latest stance, May 4, 2026
Not buying more
Mentions found
85 across 33 videos

The short version

Adam Khoo presents Amazon as a major long-term holding in these selected 2026 comments. In January he expects it to become one of the stronger performers over the following couple of years, while acknowledging that he could be wrong. In March he says he held through the 2022 drawdown, and in April he calls Amazon his largest position while explaining his interest in its space business. By May he identifies it as his second-largest position and says he will not add at a valuation he considers too high. That last comment changes his willingness to buy more; it does not disclose a sale.

Written by the They Said Buy editorial team from the videos linked on this page. Last reviewed .

What Adam Khoo said last · May 4, 2026

Not buying more

“I bought Amazon when it was undervalued. But now I can't buy any more because it is now overvalued.”

Watch on YouTube · at 20:51Stock Market too Expensive?See it in the timeline

Price went up

AMZN +1.4%

Since Adam Khoo’s first forecast

Bullish call · Price rose

The price rose since the first bullish quote.

AMZN from to . Price movement, not the creator’s realized return.

AMZN+1.4%
S&P 500 · SPY+9.3%
← decline 0 growth →

Price up since 3 of 4 quotes · Stock ahead of SPY: 1 of 4

Price and the calls

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

AMZN daily close, split-adjusted, with numbered markers at each quoted video$200$220$240$260$280AugSepOctNovDecJan 2026FebMarAprMayJunJulAugSepfirst forecast1234$246
Numbered dots are the quotes — click or tap one to jump to it.
AMZN · daily close, split-adjusted · 2025-08-12 → 2026-09-16 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-08-29$229
2025-09-30$220
2025-10-31$244
2025-11-28$233
2025-12-31$231
2026-01-30$239
2026-02-27$210
2026-03-31$208
2026-04-30$265
2026-05-29$271
2026-06-30$238
2026-07-31$272
2026-08-31$260
2026-09-16$246

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

AMZN daily close, split-adjusted, with numbered markers at each quoted video$200$225$250$275AugNovJanMarMayJulSepfirst forecast1234$246
Numbered dots are the quotes — click or tap one to jump to it.
AMZN · daily close, split-adjusted · 2025-08-12 → 2026-09-16 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-08-29$229
2025-09-30$220
2025-10-31$244
2025-11-28$233
2025-12-31$231
2026-01-30$239
2026-02-27$210
2026-03-31$208
2026-04-30$265
2026-05-29$271
2026-06-30$238
2026-07-31$272
2026-08-31$260
2026-09-16$246

What Adam Khoo said, when

  1. 1

    Hold, bullish

    Verified
    Frame from Adam Khoo's video at 18:32.
    18:32

    “I think it's going to be one of the best performers in the next couple of years. Again I could be wrong.”

    He is discussing Amazon after calling it his biggest position and noting its 2025 underperformance. His expectation for the following years is expressly uncertain; he goes on to describe it as his guess.

  2. 2

    Disclosed holding

    Verified
    Frame from Adam Khoo's video at 12:56.
    12:56

    “More recently, Amazon dropped 56% in 2022. Yeah, I held it all the way through.”

    This March 2026 passage recalls holding Amazon during the 2022 decline as an example of tolerating large drawdowns. It is a historical holding disclosure, without a new purchase or sale announcement.

    Watch on YouTube · at 12:56Drawdown?!? Here is What I Am Doing.Copy link to this quote
    Close that day
    $199.34
    AMZN since
    +23.4%
    SPY since
    +19.2%
    vs SPY
    +4.2 pp
  3. 3

    Disclosed holding

    Verified
    Frame from Adam Khoo's video at 15:40.
    15:40

    “I'm just sharing why Amazon is currently the biggest position in my portfolio.”

    While comparing exposure to the space economy through Amazon with a potential SpaceX IPO, he explicitly says that he is not recommending viewers buy Amazon. He subsequently reports more than $800,000 across two accounts and says he has been buying consistently.

  4. 4

    Not buying more

    Verified
    Frame from Adam Khoo's video at 20:51.
    20:51

    “I bought Amazon when it was undervalued. But now I can't buy any more because it is now overvalued.”

    On May 4 he describes Amazon as slightly overvalued and as his second-largest position. He is explaining why he will not increase an existing holding at that valuation, without saying he sold it.

    Watch on YouTube · at 20:51Stock Market too Expensive?Copy link to this quote
    Close that day
    $272.05
    AMZN since
    -9.6%
    SPY since
    +5.3%
    vs SPY
    -14.9 pp

How to read this

Quotes are short excerpts from Adam Khoo's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is AMZN's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. “Since” compares that close with the latest close on 2026-09-16. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.

Coverage: 33 of 33 videos published since 2025-09-10 reviewed; 85 Amazon mentions found. Data generated 2026-09-17.