Everything Money on Amazon (AMZN): the quotes, dated.
3 dated quotes about Amazon stock (AMZN), selected by reviewing all 208 Everything Money videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with AMZN’s close that day and what the stock did since.
Every quote on this page has been checked against the video by a person.
- AMZN close, 2026-09-16
- $245.96
- Price since the first quote, Jan 12, 2026
- -0.2%
- S&P 500 (SPY), same period
- +9.0%
- vs the S&P 500
- -9.2 pp
- Latest stance, Aug 25, 2026
- Conditional
- Mentions found
- 489 across 208 videos
The short version
Everything Money's selected Amazon comments separate its estimated business value from the price Paul Gabrail personally wants to pay. In January 2026 his middle assumptions imply an 8.6% annual return. In June he describes Amazon as trading near his modeled intrinsic value using a 9% desired return, then applies a higher personal hurdle. In August he puts a $230 alert on his watch list so he can reassess the business against a 15% required return. These are dated valuation exercises and an entry plan, not evidence of an Amazon purchase.
Written by the They Said Buy editorial team from the videos linked on this page. Last reviewed .
What Everything Money said last · Aug 25, 2026
Conditional
“I'm going to add it to my watch list at 230.”
No clear directional call
These quotes do not establish a clear bullish or bearish call.
AMZN from to . Price movement, not the creator’s realized return.
Price up since 1 of 3 quotes · Stock ahead of SPY: 1 of 3
Everything Money’s price target and valuation calls on AMZN
A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.
Valuation view
So, it's basically selling for my intrinsic value, based on my assumptions.
Price and the calls
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
AMZN · daily close, split-adjusted · 2025-08-12 → 2026-09-16 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $229 |
| 2025-09-30 | $220 |
| 2025-10-31 | $244 |
| 2025-11-28 | $233 |
| 2025-12-31 | $231 |
| 2026-01-30 | $239 |
| 2026-02-27 | $210 |
| 2026-03-31 | $208 |
| 2026-04-30 | $265 |
| 2026-05-29 | $271 |
| 2026-06-30 | $238 |
| 2026-07-31 | $272 |
| 2026-08-31 | $260 |
| 2026-09-16 | $246 |
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
AMZN · daily close, split-adjusted · 2025-08-12 → 2026-09-16 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $229 |
| 2025-09-30 | $220 |
| 2025-10-31 | $244 |
| 2025-11-28 | $233 |
| 2025-12-31 | $231 |
| 2026-01-30 | $239 |
| 2026-02-27 | $210 |
| 2026-03-31 | $208 |
| 2026-04-30 | $265 |
| 2026-05-29 | $271 |
| 2026-06-30 | $238 |
| 2026-07-31 | $272 |
| 2026-08-31 | $260 |
| 2026-09-16 | $246 |
What Everything Money said, when
9:15 “if I bought it, I can expect about an 8.6% return if my all my middle assumptions occur.”
Paul Gabrail is discussing a ten-year Amazon valuation model in January 2026. The 8.6% annual return is conditional on his middle assumptions, not a guaranteed outcome or a purchase disclosure.
19:57 “So, it's basically selling for my intrinsic value, based on my assumptions.”
His June 2026 Amazon model uses a 9% desired annual return and produces a middle value around $240, close to the quoted market price. He then raises his personal required return to 15%, producing a lower entry value; this excerpt does not announce a purchase.
24:46 “I'm going to add it to my watch list at 230.”
After increasing his modeled Amazon profit margins, he applies his personal 15% required annual return. His middle entry value is about $215; the $230 watch alert is for reassessing the business and possibly selling cash-secured puts, not an order to buy shares at $230.
How to read this
Quotes are short excerpts from Everything Money's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is AMZN's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. “Since” compares that close with the latest close on 2026-09-16. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.
Coverage: 208 of 208 videos published since 2025-09-10 reviewed; 489 Amazon mentions found. Data generated 2026-09-17.