They Said Buy
The quote trail

Joseph Carlson on GOOGL

Joseph Carlson on Alphabet (GOOGL): the quotes, dated.

18 dated quotes about Alphabet stock (GOOGL), selected from all 118 Joseph Carlson videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with GOOGL’s close that day and what the stock did since.

Every quote is reproduced word for word from the video and linked to the second it was said.

GOOGL close, 2026-10-28
$324.89
Price since the first forecast, Oct 1, 2026
-3.9%
S&P 500 (SPY), same period
+1.1%
vs the S&P 500
-5.0 pp
Latest stance, Oct 1, 2026
Hold, bullish
Mentions found
2052 in 111 of 118 videos

The short version

In September 2025 Joseph Carlson said they were buying at least another $10,000 of Google and predicted $300 per share. In October 2025 they called it about $100 undervalued, bought more in the Story Fund and said a 10-plus percent sell-off would prompt more buying. In December 2025 they stopped buying, citing a less obvious risk-reward. In May 2026 they expected the stock above $400 by year-end, and in June 2026 flagged roughly 1.8% dilution. In August 2026 they set a $250 buy target. In September 2026 they said Google had fallen behind in agentic capabilities, yet in October 2026 kept a $200,000 position, their largest.

Summary of the quotes on this page. Updated .

What Joseph Carlson said last · Oct 1, 2026

Hold, bullish

“Now, in my previous episode, I said that Google's behind, but I'm not going to sell the stock. I own a lot of Google. It's my largest position. I have a $200,000 position in it, and I'm not selling a share specifically because even though Google's behind, I believe that things can change quickly.”

Watch on YouTube · at 6:44Google And Meta Will Beat OpenAI And AnthropicSee it in the timelineReport an issue

Price went down

GOOGL -3.9%

Since Joseph Carlson’s first forecast

Bullish call · Price fell

The price fell since the first bullish quote.

GOOGL from to . Price movement, not the creator’s realized return.

GOOGL-3.9%
S&P 500 · SPY+1.1%
← decline 0 growth →

Price up since 12 of 18 quotes · Stock ahead of SPY: 7 of 18

Leaderboard result: In progress, matures about . Scored from the first close after the video, . How it is scored

Joseph Carlson’s price target and valuation calls on GOOGL

A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.

  1. Price target

    Google's one of them. I think it's going to go to $300 per share in this case. Again, I think that Google has been proving people wrong for a long period of time.

    See the quote Watch on YouTube · at 20:108 High Quality Undervalued Companies

  2. Valuation view

    I became convinced that Google was one of the most dislocated companies, undervalued companies, high-quality companies selling at an unfair discount. And that's why I've been ta…

    See the quote Watch on YouTube · at 10:17What I'm Buying And Selling In my $1.3 Million Portfolio

  3. Price target

    You add on DeepMind, you add on Gemini, you add on Google search and you have a company that's worth far more than it's trading for today. I believe that Google is about $100 un…

    See the quote Watch on YouTube · at 4:26Top Five AI Stocks I'm Buying Now

  4. Price target

    Google's a company that I still believe is going to go much higher. It's going above $300 per share. I think the company today is worth at least $320 per share.

    See the quote Watch on YouTube · at 13:41The World's Best Investor Just Bought Google

  5. Price target

    Google is now flirting with $400 per share. There's a very high chance by the end of 2026 it'll be above $400 per share.

    See the quote Watch on YouTube · at 2:36Four Stocks To Buy After Earnings

  6. Valuation view

    Well, what's going on with Google is that the intrinsic value of the company continues to climb. Google today is worth more as an enterprise. It's more valuable today than it wa…

    See the quote Watch on YouTube · at 11:25You're Being Lied To About Google Stock

Price and the calls

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

GOOGL daily close, split-adjusted, with numbered markers at each quoted video$200$250$300$350$400AugSepOctNovDecJan 2026FebMarAprMayJunJulAugSepOctfirst forecast$325123456789–101112131415161718
Numbered dots are the quotes — click or tap one to jump to it.
GOOGL · daily close, split-adjusted · 2025-08-11 → 2026-10-28 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-08-29$213
2025-09-30$243
2025-10-31$281
2025-11-28$320
2025-12-31$313
2026-01-30$338
2026-02-27$312
2026-03-31$288
2026-04-30$385
2026-05-29$380
2026-06-30$357
2026-07-31$356
2026-08-31$339
2026-09-30$344
2026-10-28$325

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

GOOGL daily close, split-adjusted, with numbered markers at each quoted video$200$300$400AugNovFebMayJulSepfirst forecast$325123456789–101112131415161718
Numbered dots are the quotes — click or tap one to jump to it.
GOOGL · daily close, split-adjusted · 2025-08-11 → 2026-10-28 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-08-29$213
2025-09-30$243
2025-10-31$281
2025-11-28$320
2025-12-31$313
2026-01-30$338
2026-02-27$312
2026-03-31$288
2026-04-30$385
2026-05-29$380
2026-06-30$357
2026-07-31$356
2026-08-31$339
2026-09-30$344
2026-10-28$325

What Joseph Carlson said, when

  1. 1

    — Disclosed buy

    “I'm buying at least another $10,000 of Google. I have a buy-in order going in today. That's going to increase my stake in this company.”

    Watch on YouTube · at 1:57I’m Buying $10,000 Of This Stock, Here’s WhyCopy link to this quoteReport an issue
    Close that day
    $239.17
    GOOGL since
    +35.8%
    SPY since
    +18.4%
    vs SPY
    +17.4 pp
    After 1 mo,
    -1.6% -0.9 pp vs SPY
    After 3 mo,
    +33.2% +28.7 pp vs SPY
    After 6 mo,
    +25.8% +25.0 pp vs SPY
    After 12 mo,
    +45.4% +29.7 pp vs SPY
  2. 2

    — Price target

    Frame from Joseph Carlson's video at 20:10.
    20:10

    “Google's one of them. I think it's going to go to $300 per share in this case. Again, I think that Google has been proving people wrong for a long period of time.”

    He was closing out a list of undervalued, high-quality companies and briefly mentioned Google as one of the final two.

    Watch on YouTube · at 20:108 High Quality Undervalued CompaniesCopy link to this quoteReport an issue
    Close that day
    $240.80
    GOOGL since
    +34.9%
    SPY since
    +17.5%
    vs SPY
    +17.4 pp
    After 1 mo,
    +1.4% +0.5 pp vs SPY
    After 3 mo,
    +29.7% +24.9 pp vs SPY
    After 6 mo,
    +26.9% +25.1 pp vs SPY
    After 12 mo,
    +43.3% +28.1 pp vs SPY
4 earlier quotes, Sep 17, 2025 to Oct 17, 2025
  1. 3

    — Disclosed buy

    Frame from Joseph Carlson's video at 42:36.
    42:36

    “I have over 140,000 in Google. I've bought over 80,000 of it recently. It's been a recent company that I've really aggressively overall increased my my waiting in because I continue to be incrementally more bullish on it.”

    He was answering whether it is too late to buy Google at current prices, and said he did not believe so.

    Watch on YouTube · at 42:3610 Deep Value Stocks To Buy NowCopy link to this quoteReport an issue
    Close that day
    $249.53
    GOOGL since
    +30.2%
    SPY since
    +17.2%
    vs SPY
    +13.0 pp
    After 1 mo,
    +0.5% +0.2 pp vs SPY
    After 3 mo,
    +17.7% +16.4 pp vs SPY
    After 6 mo,
    +19.4% +21.5 pp vs SPY
    After 12 mo,
    +40.8% +24.0 pp vs SPY
  2. 4

    — Valuation view

    Frame from Joseph Carlson's video at 10:17.
    10:17

    “I became convinced that Google was one of the most dislocated companies, undervalued companies, high-quality companies selling at an unfair discount. And that's why I've been talking about this company so much. Now, I own $91,000 of it, $25,000 of gains.”

    Corrected · corrections log

    Watch on YouTube · at 10:17What I'm Buying And Selling In my $1.3 Million PortfolioCopy link to this quoteReport an issue
    Close that day
    $254.72
    GOOGL since
    +27.5%
    SPY since
    +16.4%
    vs SPY
    +11.1 pp
    After 1 mo,
    -0.8% -1.5 pp vs SPY
    After 3 mo,
    +21.6% +19.6 pp vs SPY
    After 6 mo,
    +15.0% +17.1 pp vs SPY
    After 12 mo,
    +33.8% +18.6 pp vs SPY
  3. 5

    — Price target

    Frame from Joseph Carlson's video at 4:26.
    4:26

    “You add on DeepMind, you add on Gemini, you add on Google search and you have a company that's worth far more than it's trading for today. I believe that Google is about $100 undervalued.”

    Watch on YouTube · at 4:26Top Five AI Stocks I'm Buying NowCopy link to this quoteReport an issue
    Close that day
    $244.15
    GOOGL since
    +33.1%
    SPY since
    +16.5%
    vs SPY
    +16.6 pp
    After 1 mo,
    +19.3% +16.3 pp vs SPY
    After 3 mo,
    +37.6% +33.0 pp vs SPY
    After 6 mo,
    +38.1% +32.5 pp vs SPY
    After 12 mo,
    +42.4% +26.3 pp vs SPY
  4. 6

    — Disclosed buy

    Frame from Joseph Carlson's video at 1:44.
    1:44

    “And so, the two companies that I bought were Google and Amazon. Both the buys were in the Story Fund.”

    Carlson was describing an $8,000 round of purchases split between Google and Amazon in his Story Fund portfolio.

    Watch on YouTube · at 1:44I Just Bought $8,000 Of These Two StocksCopy link to this quoteReport an issue
    Close that day
    $253.30
    GOOGL since
    +28.3%
    SPY since
    +16.2%
    vs SPY
    +12.1 pp
    After 1 mo,
    +12.5% +12.3 pp vs SPY
    After 3 mo,
    +27.1% +25.1 pp vs SPY
    After 6 mo,
    +31.2% +25.2 pp vs SPY
    After 12 mo,
    +34.3% +18.6 pp vs SPY
  1. 7

    — Conditional

    Frame from Joseph Carlson's video at 13:04.
    13:04

    “And if this causes a meaningful sell-off, if it goes down 10-plus percent, I'll certainly be buying more Google as a result.”

    Carlson was discussing OpenAI launching a competing browser. Google stock was down slightly that day, and he called Google the best story in megacap tech.

    Watch on YouTube · at 13:04I'll Keep Buying Any Dip In This CompanyCopy link to this quoteReport an issue
    Close that day
    $250.46
    GOOGL since
    +29.7%
    SPY since
    +15.0%
    vs SPY
    +14.7 pp
    After 1 mo,
    +16.9% +18.2 pp vs SPY
    After 3 mo,
    +32.0% +29.3 pp vs SPY
    After 6 mo,
    +35.3% +29.8 pp vs SPY
    After 12 mo,
    +29.4% +15.6 pp vs SPY
  2. 8

    — Price target

    Frame from Joseph Carlson's video at 13:41.
    13:41

    “Google's a company that I still believe is going to go much higher. It's going above $300 per share. I think the company today is worth at least $320 per share.”

    Discussing Bill Ackman's trim of Google, which Carlson called a mistake, saying taking gains in Google today is a mistake.

    Watch on YouTube · at 13:41The World's Best Investor Just Bought GoogleCopy link to this quoteReport an issue
    Close that day
    $285.02
    GOOGL since
    +14.0%
    SPY since
    +16.0%
    vs SPY
    -2.0 pp
    After 1 mo,
    +6.4% +3.9 pp vs SPY
    After 3 mo,
    +10.8% +6.4 pp vs SPY
    After 6 mo,
    +36.4% +23.8 pp vs SPY
  3. 9

    — Disclosed holding

    Frame from Joseph Carlson's video at 4:03.
    4:03

    “I have an additional $74,000 of Google, which is heavily in the green. In fact, the majority of this position is gains at $46,000 in the green. So this means that When we combine both portfolios, Google is still my largest position by just a little.”

    Corrected · corrections log

    Watch on YouTube · at 4:03I Just Bought $77,000 Of This StockCopy link to this quoteReport an issue
    Close that day
    $314.89
    GOOGL since
    +3.2%
    SPY since
    +13.5%
    vs SPY
    -10.3 pp
    After 1 mo,
    -0.6% -0.8 pp vs SPY
    After 3 mo,
    -3.7% -4.4 pp vs SPY
    After 6 mo,
    +14.0% +3.1 pp vs SPY
  4. 10

    — Not buying more

    Frame from Joseph Carlson's video at 5:59.
    5:59

    “Just like Netflix, I'm no longer buying Google stock. It's gotten to a price point where I believe the risk-reward and the balance in the future, although still positive, it's not quite as obvious as it once was.”

    Corrected · corrections log

    Watch on YouTube · at 5:59I Just Bought $77,000 Of This StockCopy link to this quoteReport an issue
    Close that day
    $314.89
    GOOGL since
    +3.2%
    SPY since
    +13.5%
    vs SPY
    -10.3 pp
    After 1 mo,
    -0.6% -0.8 pp vs SPY
    After 3 mo,
    -3.7% -4.4 pp vs SPY
    After 6 mo,
    +14.0% +3.1 pp vs SPY
  5. 11

    — Disclosed holding

    Frame from Joseph Carlson's video at 12:46.
    12:46

    “In 2025, this year, I made the primary focus of my channel on Google. I bought Google both in the passive income portfolio, and I own it in the story fund. In the passive income portfolio, It's been a massive winner, nearly doubling.”

    Corrected · corrections log

    Watch on YouTube · at 12:46How To Grow A $1 Million PortfolioCopy link to this quoteReport an issue
    Close that day
    $309.78
    GOOGL since
    +4.9%
    SPY since
    +12.8%
    vs SPY
    -7.9 pp
    After 1 mo,
    +6.0% +5.3 pp vs SPY
    After 3 mo,
    -10.6% -4.4 pp vs SPY
    After 6 mo,
    +7.3% +1.4 pp vs SPY
  6. 12

    — Price target

    Frame from Joseph Carlson's video at 2:36.
    2:36

    “Google is now flirting with $400 per share. There's a very high chance by the end of 2026 it'll be above $400 per share.”

    Speaking after Google's earnings report, he used Google as an example of a past stock worth buying before discussing other stocks he considered worth buying.

    Watch on YouTube · at 2:36Four Stocks To Buy After EarningsCopy link to this quoteReport an issue
    Close that day
    $383.25
    GOOGL since
    -15.2%
    SPY since
    +7.6%
    vs SPY
    -22.8 pp
    After 1 mo,
    -4.2% -8.8 pp vs SPY
    After 3 mo,
    -6.7% -13.1 pp vs SPY
  7. 13

    — Risk acknowledged

    Frame from Joseph Carlson's video at 19:46.
    19:46

    “Google is going to get a lot of money by diluting shareholders by like 1.8%. And Meta is saying maybe we can do the same thing. Now, I hold both of these companies, Meta and Google.”

    Watch on YouTube · at 19:46These Stocks Are Going DownCopy link to this quoteReport an issue
    Close that day
    $363.31
    GOOGL since
    -10.6%
    SPY since
    +4.5%
    vs SPY
    -15.1 pp
    After 1 mo,
    -1.9% -4.4 pp vs SPY
    After 3 mo,
    -9.2% -12.7 pp vs SPY
  8. 14

    — Valuation view

    Frame from Joseph Carlson's video at 11:25.
    11:25

    “Well, what's going on with Google is that the intrinsic value of the company continues to climb. Google today is worth more as an enterprise. It's more valuable today than it was a month ago.”

    Responding to online claims that Google is struggling or misreporting its search figures, he discussed its latest earnings report.

    Watch on YouTube · at 11:25You're Being Lied To About Google StockCopy link to this quoteReport an issue
    Close that day
    $319.74
    GOOGL since
    +1.6%
    SPY since
    +4.5%
    vs SPY
    -2.9 pp
    After 1 mo,
    +8.9% +5.5 pp vs SPY
    After 3 mo,
    +1.4% -2.0 pp vs SPY
  9. 15

    — Risk acknowledged

    Frame from Joseph Carlson's video at 24:32.
    24:32

    “I have nothing against these individuals, but I believe investors have it wrong when they look at departures like this and believe that that means you should become negative on Google, or view it as a big bearish point.”

    He was discussing several key AI figures, including Jeff Dean, leaving or changing roles at Google, news that he said caused the stock to drop about 4% in one day.

    Watch on YouTube · at 24:32The Bears Are Wrong Once AgainCopy link to this quoteReport an issue
    Close that day
    $357.75
    GOOGL since
    -9.2%
    SPY since
    +0.5%
    vs SPY
    -9.7 pp
    After 1 mo,
    -4.5% -3.6 pp vs SPY
  10. 16

    — Conditional

    Frame from Joseph Carlson's video at 4:24.
    4:24

    “And the buy target that I've set for Google is $250. So, around $100 less than its current price.”

    Going through buy targets for his largest positions, he said Google, then around $347, was not cheap and he was not buying it, but would add $10,000 at his target price.

    Watch on YouTube · at 4:24I’m Buying $10,000 Of This Company NextCopy link to this quoteReport an issue
    Close that day
    $348.06
    GOOGL since
    -6.7%
    SPY since
    +1.2%
    vs SPY
    -7.9 pp
    After 1 mo,
    -1.3% -1.5 pp vs SPY
  11. 17

    — Risk acknowledged

    Frame from Joseph Carlson's video at 4:29.
    4:29

    “But for really in-depth work, going out and accomplishing things, agentic capabilities, it seems like Google has just fallen behind.”

    He compared Gemini unfavorably with ChatGPT, noting months without a new pro model, while explaining he still holds his roughly $200,000 position.

    Watch on YouTube · at 4:29Google Has Fallen BehindCopy link to this quoteReport an issue
    Close that day
    $342.75
    GOOGL since
    -5.2%
    SPY since
    +0.9%
    vs SPY
    -6.1 pp
    After 1 mo,
    -4.7% -5.8 pp vs SPY
  12. 18

    — Hold, bullish

    Frame from Joseph Carlson's video at 6:44.
    6:44

    “Now, in my previous episode, I said that Google's behind, but I'm not going to sell the stock. I own a lot of Google. It's my largest position. I have a $200,000 position in it, and I'm not selling a share specifically because even though Google's behind, I believe that things can change quickly.”

    Carlson was discussing Google's position in the AI race, just before Sundar Pichai announced Gemini 4.

No quote added since · 6 later videos from Joseph Carlson · covers videos through

How to read this

Quotes are short excerpts from Joseph Carlson's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is GOOGL's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-10-28. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.

Coverage: 118 of 118 videos published since 2025-09-10 covered; 2052 Alphabet mentions found. Prices as of 2026-10-28.

Independent record — not affiliated with or endorsed by Joseph Carlson. Request a correction or removal