Business with Brian on Amazon (AMZN): every public call, dated.
5 quotes from 49 videos reviewed since 2025-09-10. Each one links to the exact second on YouTube, with the closing price on the day of the video and what the stock did since.
- AMZN close, 2026-09-10
- $251.89
- Since first quote, 2025-10-24
- +12.3%
- S&P 500 (SPY), same period
- +12.8%
- Latest stance, May 12, 2026
- Mention
The chart found its happy place.
AMZN from 2025-10-24 to 2026-09-10. Price movement, not the creator’s realized return.
Price and the calls
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $229 |
| 2025-09-30 | $220 |
| 2025-10-31 | $244 |
| 2025-11-28 | $233 |
| 2025-12-31 | $231 |
| 2026-01-30 | $239 |
| 2026-02-27 | $210 |
| 2026-03-31 | $208 |
| 2026-04-30 | $265 |
| 2026-05-29 | $271 |
| 2026-06-30 | $238 |
| 2026-07-31 | $272 |
| 2026-08-31 | $260 |
| 2026-09-10 | $252 |
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $229 |
| 2025-09-30 | $220 |
| 2025-10-31 | $244 |
| 2025-11-28 | $233 |
| 2025-12-31 | $231 |
| 2026-01-30 | $239 |
| 2026-02-27 | $210 |
| 2026-03-31 | $208 |
| 2026-04-30 | $265 |
| 2026-05-29 | $271 |
| 2026-06-30 | $238 |
| 2026-07-31 | $272 |
| 2026-08-31 | $260 |
| 2026-09-10 | $252 |
The short version
Brian is a former Amazon employee and says Amazon RSUs make up more than 20% of his total wealth, which he deliberately keeps outside his managed portfolio. His Amazon commentary is therefore about the business — AWS as the neutral 'casino' in quantum and AI, warehouse robotics as an operating edge — rather than about buying or selling shares.
What Business with Brian said, when
Hold, bullishBusiness with Brian on Amazon: “Amazon doesn't really need to pick the winning side…”
“Amazon doesn't really need to pick the winning side because they're already running the entire casino. AWS Braket already gives us access to six quantum providers.”
Price targetBusiness with Brian on Amazon: “Amazon more than doubles from AWS and e-commerce expansion.…”
“Amazon more than doubles from AWS and e-commerce expansion. Quantum infrastructure adds roughly 200 to 300 billion.”
Hold, bullishBusiness with Brian on Amazon: “Amazon is the template for tier 4. They don't…”
“Amazon is the template for tier 4. They don't just sell robots, they compound them, turning a global network into one automated machine.”
Disclosed holdingBusiness with Brian on Amazon: “I had worked at Amazon and I still hold…”
“I had worked at Amazon and I still hold a ton of RSUs, because Amazon stock alone makes up over 20% of my total wealth. But I don't count it as part of my managed portfolio because I'm not actively doing anything with it.”
MentionBusiness with Brian on Amazon: “The hyperscalers, Microsoft, Amazon, Google, Meta, and Oracle are…”
“The hyperscalers, Microsoft, Amazon, Google, Meta, and Oracle are spending over $700 billion on AI infrastructure this year.”
How to read this
Quotes are short excerpts from Business with Brian's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is AMZN's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. “Since” compares that close with the latest close on 2026-09-10. It is a price observation, not the creator's realized return, and not investment advice. Full methodology.
Coverage: 49 of 49 videos published since 2025-09-10 reviewed; 113 Amazon mentions found. Data generated 2026-09-11.