Business with Brian on Amazon (AMZN): the quotes, dated.
10 dated quotes about Amazon stock (AMZN), selected from all 57 Business with Brian videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with AMZN’s close that day and what the stock did since.
Every quote is reproduced word for word from the video and linked to the second it was said. Covers Business with Brian’s videos through .
- AMZN close, 2026-10-28
- $254.60
- Price since the first forecast, Oct 9, 2026
- -3.0%
- S&P 500 (SPY), same period
- -0.8%
- vs the S&P 500
- -2.2 pp
- Latest stance, Oct 25, 2026
- Valuation view
- Mentions found
- 141 in 41 of 57 videos
The short version
In September 2025 Business with Brian presented Amazon as a pick, citing AWS's roughly 31% global cloud share. In October 2025 they projected Amazon more than doubling from AWS and e-commerce expansion, with quantum infrastructure adding roughly 200 to 300 billion. In January 2026 they named Amazon, their former employer, among their picks. In February 2026 they said Amazon RSUs made up over 20% of their total wealth, held outside their managed portfolio. In October 2026 they called Amazon's PEG ratio about fair and said its price had slipped into "buy a little" on their signal ladder. Later in October 2026 they said their system had moved Amazon to slightly undervalued, but that they wanted to see the upcoming earnings before taking action.
Summary of the quotes on this page. Updated .
What Business with Brian said last · Oct 25, 2026
Valuation view
“My system just moved Amazon to slightly undervalued, but it reports this coming week, and I really want to see those numbers before I take action.”
Bullish call · Price fell
The price fell since the first bullish quote.
AMZN from to . Price movement, not the creator’s realized return.
Price up since 7 of 10 quotes · Stock ahead of SPY: 2 of 10
Leaderboard result: In progress, matures about . Scored from the first close after the video, . How it is scored
Business with Brian’s price target and valuation calls on AMZN
A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.
Price target
Amazon more than doubles from AWS and e-commerce expansion. Quantum infrastructure adds roughly 200 to 300 billion.
Valuation view
It takes the PE and divides it by how fast the profits are growing. As a reminder, anything under a one means that you're getting growth at a little bit of a discount. Now, Amaz…
Valuation view
My system just moved Amazon to slightly undervalued, but it reports this coming week, and I really want to see those numbers before I take action.
Price and the calls
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
AMZN · daily close, split-adjusted · 2025-08-13 → 2026-10-28 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $229 |
| 2025-09-30 | $220 |
| 2025-10-31 | $244 |
| 2025-11-28 | $233 |
| 2025-12-31 | $231 |
| 2026-01-30 | $239 |
| 2026-02-27 | $210 |
| 2026-03-31 | $208 |
| 2026-04-30 | $265 |
| 2026-05-29 | $271 |
| 2026-06-30 | $238 |
| 2026-07-31 | $272 |
| 2026-08-31 | $260 |
| 2026-09-30 | $249 |
| 2026-10-28 | $255 |
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
AMZN · daily close, split-adjusted · 2025-08-13 → 2026-10-28 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $229 |
| 2025-09-30 | $220 |
| 2025-10-31 | $244 |
| 2025-11-28 | $233 |
| 2025-12-31 | $231 |
| 2026-01-30 | $239 |
| 2026-02-27 | $210 |
| 2026-03-31 | $208 |
| 2026-04-30 | $265 |
| 2026-05-29 | $271 |
| 2026-06-30 | $238 |
| 2026-07-31 | $272 |
| 2026-08-31 | $260 |
| 2026-09-30 | $249 |
| 2026-10-28 | $255 |
What Business with Brian said, when
- 1
— Named as a pick
5:51 “The next company happens to be Amazon, where AWS holds about 31% of the global cloud market, nearly more than Microsoft and Google combined. That dominance makes it very sticky because Amazon isn't just selling cloud storage.”
Amazon was one of the companies in a video titled "6 Stocks to Grab BEFORE the Fed Cuts Rates." He went on to discuss AWS AI tools, advertising revenue and Project Kuiper.
- 2
— Mention
5:01 “Doesn't really need to pick the winning side because they're already running the entire casino. AWS Bracket already gives us access to six quantum providers.”
Corrected · corrections log
- 3
— Price target
20:55 “Amazon more than doubles from AWS and e-commerce expansion. Quantum infrastructure adds roughly 200 to 300 billion.”
- 4
— Mention
13:31 “Amazon is the template for tier 4. But of course, they cross over multiple tiers. Now, They don't just sell robots, they compound them, turning a global network into one automated machine.”
Corrected · corrections log
- 5
— Named as a pick
17:23 “Now, this next company is Amazon, which many of you know is my former employer. And for this one, the only way to really understand this stock is to zoom out and I mean zoom way out. Amazon has never moved smoothly.”
Amazon was one of the companies in a video titled "My Top Stock Picks for 2026." He described the stock's history of surging and then moving sideways for years.
- 6
— Disclosed holding
2:10 “I had worked at Amazon and I still hold a ton of RSUs, or restricted stock units because Amazon stock alone makes up over 20% of my total wealth. But I don't count it as part of my managed portfolio because I'm not actively doing anything with it.”
Corrected · corrections log
- 7
— Mention
1:34 “The hyperscalers, Microsoft, Amazon, Google, Meta, and Oracle are spending over $700 billion on AI infrastructure this year.”
- 8
— Valuation view
5:07 “It takes the PE and divides it by how fast the profits are growing. As a reminder, anything under a one means that you're getting growth at a little bit of a discount. Now, Amazon's is a little over a one, so you're paying about fair price for its growth.”
Brian removed Amazon's paper gains from its Anthropic stake, which put the P/E ratio at about 31. He then looked at the PEG ratio.
- 9
— Named as a pick
5:57 “So, the price has slipped into buy a little on my signal ladder and my investment system absolutely agrees with that. It's sitting at about 5% above its 200 day average and just under its 50-day.”
Brian was presenting Amazon as one of four 'spring-loaded' stocks. He said the spring still had a little more compression to do before it was ready to go.
- 10
— Valuation view
17:33 “My system just moved Amazon to slightly undervalued, but it reports this coming week, and I really want to see those numbers before I take action.”
Discussing Amazon as an AI 'toll collector', the speaker noted that big funds were split on the stock and that Amazon was due to report earnings the following week.
Other creators on AMZN
- Daniel PronkDisclosed buy-0.1%
- Joseph CarlsonRisk acknowledged+14.6%
- Jeremy LefebvreHold, bullish+3.3%
- Sven CarlinConditional+21.4%
- Everything MoneyConditional+16.7%
- Adam KhooValuation view+10.0%
- Tom NashBuying the dip+28.1%
More from Business with Brian
Business with Brian has spoken on camera about their own AMZN position; the latest, : Position. See it in the disclosed holdings →
- Broadcom AVGORisk acknowledged-13.5%
- Alphabet GOOGLValuation view+25.0%
- Micron MUValuation view+116.1%
- Microsoft MSFTValuation view+4.7%
- Nvidia NVDAValuation view+14.8%
- Meta METAValuation view-9.0%
How to read this
Quotes are short excerpts from Business with Brian's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is AMZN's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-10-28. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.
Coverage: 57 of 57 videos published since 2025-09-10 covered; 141 Amazon mentions found. Prices as of 2026-10-28.
Independent record — not affiliated with or endorsed by Business with Brian. Request a correction or removal