Joseph Carlson on Costco (COST): the quotes, dated.
7 dated quotes about Costco stock (COST), selected from all 117 Joseph Carlson videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with COST’s close that day and what the stock did since.
Every quote is reproduced word for word from the video and linked to the second it was said.
- COST close, 2026-10-23
- $1,003.32
- Price since the first quote, Sep 19, 2025
- +5.5%
- S&P 500 (SPY), same period
- +14.5%
- vs the S&P 500
- -9.0 pp
- Latest stance, Sep 28, 2026
- Not buying more
- Mentions found
- 210 in 44 of 117 videos
The short version
In September 2025 Joseph Carlson called Costco not a strong buy but worth holding for long-time owners. In January 2026 Carlson called it a hold yet overpriced and said they would not buy. In February 2026 they reported an unsold full position and said AI would not disrupt Costco. In March 2026 Carlson said they made most purchases in 2016 and did not see March 2026 as a buying time. In June 2026 they passed on it, saying the price had outrun intrinsic value. In August 2026 Carlson cited a $600 buy target against a $969 price. In September 2026 they planned no action, citing a high valuation.
Summary of the quotes on this page. Updated .
What Joseph Carlson said last · Sep 28, 2026
Not buying more
“I haven't done anything with this company for a long period of time, and I don't plan to. Costco's just going to hang out here. The stock is down a little bit, but overall it still trades at a high valuation.”
No clear directional call
These quotes do not establish a clear bullish or bearish call.
COST from to . Price movement, not the creator’s realized return.
Price up since 6 of 7 quotes · Stock ahead of SPY: 2 of 7
Leaderboard result: Not scored (no clear directional call). How it is scored
Joseph Carlson’s price target and valuation calls on COST
A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.
Valuation view
But, the time to be buying Costco was back in 2016. That was a great time to be buying it. That's actually where I made the majority of my buys. There have been sometimes along…
Valuation view
This one I do not rate as a buy. Costco is ultimately still at an expensive valuation. The company's stock price has moved way ahead of its intrinsic value. The intrinsic value…
Price and the calls
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
COST · daily close, split-adjusted · 2025-08-20 → 2026-10-23 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $943 |
| 2025-09-30 | $926 |
| 2025-10-31 | $911 |
| 2025-11-28 | $914 |
| 2025-12-31 | $862 |
| 2026-01-30 | $940 |
| 2026-02-27 | $1011 |
| 2026-03-31 | $996 |
| 2026-04-30 | $1015 |
| 2026-05-29 | $956 |
| 2026-06-30 | $935 |
| 2026-07-31 | $952 |
| 2026-08-31 | $944 |
| 2026-09-30 | $910 |
| 2026-10-23 | $1003 |
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
COST · daily close, split-adjusted · 2025-08-20 → 2026-10-23 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $943 |
| 2025-09-30 | $926 |
| 2025-10-31 | $911 |
| 2025-11-28 | $914 |
| 2025-12-31 | $862 |
| 2026-01-30 | $940 |
| 2026-02-27 | $1011 |
| 2026-03-31 | $996 |
| 2026-04-30 | $1015 |
| 2026-05-29 | $956 |
| 2026-06-30 | $935 |
| 2026-07-31 | $952 |
| 2026-08-31 | $944 |
| 2026-09-30 | $910 |
| 2026-10-23 | $1003 |
What Joseph Carlson said, when
- 1
— Not buying more
14:49 “So, while I don't consider Costco today a strong buy, I do consider a company that if you've held it for years, you're deeply in the green, this is one that I think is worthy of just holding on.”
He showed that his last Costco purchase was in July 2023, at about a 40 PE ratio. He said he stopped buying after the valuation rose, and he has not sold any shares.
- 2
— Not buying more
24:19 “For me, this one's a hold, but the valuation I believe is unattractive right now. It's overpriced. I would not be buying Costco stock today.”
This came during a review of his portfolio. He had just said he was unwilling to sell Costco.
- 3
— Disclosed holding
17:41 “Looking at Costco today, this is another company that I haven't sold. I have my full position in. And Costco is certainly not going to be disrupted by AI.”
He was going through which companies he considered insulated from disruption by AI.
- 4
— Valuation view
18:51 “But, the time to be buying Costco was back in 2016. That was a great time to be buying it. That's actually where I made the majority of my buys. There have been sometimes along the way when you could buy Costco, but I don't believe now is one of them.”
He was reviewing Costco's valuation multiples over the past decade. He said they had risen substantially.
- 5
— Valuation view
6:07 “This one I do not rate as a buy. Costco is ultimately still at an expensive valuation. The company's stock price has moved way ahead of its intrinsic value. The intrinsic value needs to catch back up with the stock price, so I would pass on Costco.”
He described Costco as a big holding of his. He was rating several stocks as buys or not.
- 6
— Conditional
17:04 “This one here is a little bit tricky because Costco currently trades at $969 per share. But the buy target that I have for this one is all the way down. It's way down. It's down at $600 per share.”
He said a drop of about 38% would be needed to reach his buy target, and he rated that drop as very unlikely. He also said he continued to hold Costco, which he considered overvalued.
- 7
— Not buying more
18:17 “I haven't done anything with this company for a long period of time, and I don't plan to. Costco's just going to hang out here. The stock is down a little bit, but overall it still trades at a high valuation.”
Costco was holding number nine in his portfolio review.
No quote added since · 6 later videos from Joseph Carlson · covers videos through
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How to read this
Quotes are short excerpts from Joseph Carlson's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is COST's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-10-23. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.
Coverage: 117 of 117 videos published since 2025-09-10 covered; 210 Costco Wholesale mentions found. Prices as of 2026-10-23.
Independent record — not affiliated with or endorsed by Joseph Carlson. Request a correction or removal