They Said Buy
The quote trail

Joseph Carlson on DUOL

Joseph Carlson on Duolingo (DUOL): the quotes, dated.

12 dated quotes about Duolingo stock (DUOL), selected from all 118 Joseph Carlson videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with DUOL’s close that day and what the stock did since.

Every quote is reproduced word for word from the video and linked to the second it was said.

DUOL close, 2026-10-28
$135.21
Price since the first forecast, Sep 10, 2025
-52.7%
S&P 500 (SPY), same period
+18.4%
vs the S&P 500
-71.1 pp
Latest stance, Aug 24, 2026
Conditional
Mentions found
414 in 43 of 118 videos

The short version

In September 2025 Joseph Carlson bought Duolingo after its fall from 550 to 250, planning to hold for two to three years. In October 2025 they weighed its 75 PE against 73% earnings-per-share growth. In January 2026 they added $5,000, leaving the position $15,000 in the red. In February 2026 they noted a 69.3% one-year decline amid AI competition fears, and in March 2026 they stopped adding but kept holding. In April 2026 they were down 55% and believed it had found a base; in May 2026 they expected a slow year. In August 2026 they rejected the AI bear thesis and set a $90 buy-in target for another $10,000.

Summary of the quotes on this page. Updated .

What Joseph Carlson said last · Aug 24, 2026

Conditional

“And the buy-in target for this one for the additional $10,000 is going to be at $90 per share. So, if Duolingo goes back down to $90 per share, it'll get an additional $10,000.”

Watch on YouTube · at 21:22I’m Buying $10,000 Of This Company NextSee it in the timelineReport an issue

Price went down

DUOL -52.7%

Since Joseph Carlson’s first forecast

Bullish call · Price fell

The price fell since the first bullish quote.

DUOL from to . Price movement, not the creator’s realized return.

DUOL-52.7%
S&P 500 · SPY+18.4%
← decline 0 growth →

Price up since 5 of 12 quotes · Stock ahead of SPY: 5 of 12

Leaderboard result: Lagged the market (6 months, → ). Scored from the first close after the video, . How it is scored

Joseph Carlson’s price target and valuation calls on DUOL

A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.

  1. Valuation view

    With Duolingo's 75 PE ratio, PE ratios should be given in context of growth and predictability. Duolingo grew their earnings per share by 73% year-over-year last quarter.

    See the quote Watch on YouTube · at 20:06Top Five AI Stocks I'm Buying Now

Price and the calls

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

DUOL daily close, split-adjusted, with numbered markers at each quoted video$100$200$300AugSepOctNovDecJan 2026FebMarAprMayJunJulAugSepOctfirst forecast$13512–34567891011–12
Numbered dots are the quotes — click or tap one to jump to it.
DUOL · daily close, split-adjusted · 2025-08-11 → 2026-10-28 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-08-29$298
2025-09-30$322
2025-10-31$271
2025-11-28$191
2025-12-31$176
2026-01-30$134
2026-02-27$101
2026-03-31$98.57
2026-04-30$110
2026-05-29$111
2026-06-30$115
2026-07-31$135
2026-08-31$148
2026-09-30$142
2026-10-28$135

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

DUOL daily close, split-adjusted, with numbered markers at each quoted video$100$200$300AugNovFebMayJulSepfirst forecast$13512–34567891011–12
Numbered dots are the quotes — click or tap one to jump to it.
DUOL · daily close, split-adjusted · 2025-08-11 → 2026-10-28 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-08-29$298
2025-09-30$322
2025-10-31$271
2025-11-28$191
2025-12-31$176
2026-01-30$134
2026-02-27$101
2026-03-31$98.57
2026-04-30$110
2026-05-29$111
2026-06-30$115
2026-07-31$135
2026-08-31$148
2026-09-30$142
2026-10-28$135

What Joseph Carlson said, when

  1. 1

    — Buying the dip

    Frame from Joseph Carlson's video at 30:18.
    30:18

    “I bought Duolingo after it has declined significantly from the highs of 550 and it's continued to decline down to 250. Although the bottom has not been timed perfectly, it's still incredibly early.”

    Watch on YouTube · at 30:18I’m Buying $10,000 Of This Stock, Here’s WhyCopy link to this quoteReport an issue
    Close that day
    $285.91
    DUOL since
    -52.7%
    SPY since
    +18.4%
    vs SPY
    -71.1 pp
    After 1 mo,
    +5.1% +5.8 pp vs SPY
    After 3 mo,
    -36.2% -40.7 pp vs SPY
    After 6 mo,
    -68.2% -68.9 pp vs SPY
    After 12 mo,
    -51.1% -66.8 pp vs SPY
  2. 2

    — Disclosed holding

    Frame from Joseph Carlson's video at 16:40.
    16:40

    “A smaller position, $20,000, by far the smallest in my portfolio, currently around $3 to $4,000 in the red, and it's Duolingo.”

    Watch on YouTube · at 16:40What I'm Buying And Selling In my $1.3 Million PortfolioCopy link to this quoteReport an issue
    Close that day
    $290.90
    DUOL since
    -53.5%
    SPY since
    +16.4%
    vs SPY
    -69.9 pp
    After 1 mo,
    +2.7% +2.0 pp vs SPY
    After 3 mo,
    -39.9% -41.9 pp vs SPY
    After 6 mo,
    -68.4% -66.4 pp vs SPY
    After 12 mo,
    -52.8% -68.0 pp vs SPY
  3. 3

    — Hold, bullish

    Frame from Joseph Carlson's video at 17:51.
    17:51

    “Right now I'm not convinced that this company is in as much distress as people say. I want to hold it for the next couple of years. I'll hold Duolingo for 2 3 years and see how it goes.”

    Corrected · corrections log

    Watch on YouTube · at 17:51What I'm Buying And Selling In my $1.3 Million PortfolioCopy link to this quoteReport an issue
    Close that day
    $290.90
    DUOL since
    -53.5%
    SPY since
    +16.4%
    vs SPY
    -69.9 pp
    After 1 mo,
    +2.7% +2.0 pp vs SPY
    After 3 mo,
    -39.9% -41.9 pp vs SPY
    After 6 mo,
    -68.4% -66.4 pp vs SPY
    After 12 mo,
    -52.8% -68.0 pp vs SPY
  4. 4

    — Valuation view

    Frame from Joseph Carlson's video at 20:06.
    20:06

    “With Duolingo's 75 PE ratio, PE ratios should be given in context of growth and predictability. Duolingo grew their earnings per share by 73% year-over-year last quarter.”

    Watch on YouTube · at 20:06Top Five AI Stocks I'm Buying NowCopy link to this quoteReport an issue
    Close that day
    $330.00
    DUOL since
    -59.0%
    SPY since
    +16.5%
    vs SPY
    -75.5 pp
    After 1 mo,
    -40.9% -44.0 pp vs SPY
    After 3 mo,
    -49.8% -54.4 pp vs SPY
    After 6 mo,
    -70.1% -75.6 pp vs SPY
    After 12 mo,
    -57.7% -73.7 pp vs SPY
  5. 5

    — Disclosed buy

    Frame from Joseph Carlson's video at 14:52.
    14:52

    “As of today, the company that I bought $5,000 more of, I just bought it this morning, is Duolingo. This is one of the few companies in the red in my portfolio. It's currently, with the $5,000 buy today, a $20,000 position with $15,000 in the red.”

    He was describing purchases he made during a market sell-off.

    Watch on YouTube · at 14:52It’s Time To Sell AmericaCopy link to this quoteReport an issue
    Close that day
    $148.58
    DUOL since
    -9.0%
    SPY since
    +14.0%
    vs SPY
    -23.0 pp
    After 1 mo,
    -25.2% -26.2 pp vs SPY
    After 3 mo,
    -30.9% -34.8 pp vs SPY
    After 6 mo,
    -19.6% -29.9 pp vs SPY
  6. 6

    — Risk acknowledged

    Frame from Joseph Carlson's video at 10:09.
    10:09

    “Duolingo is down a staggering 69.3% over the trailing one year. Investors believe that there's going to be lots of ways to learn languages, lots of AI enabled tools, and Duolingo doesn't have enough to distinguish itself.”

    Corrected · corrections log

    Watch on YouTube · at 10:09Something Big Is HappeningCopy link to this quoteReport an issue
    Close that day
    $109.30
    DUOL since
    +23.7%
    SPY since
    +11.6%
    vs SPY
    +12.1 pp
    After 1 mo,
    -10.0% -5.7 pp vs SPY
    After 3 mo,
    -4.0% -11.2 pp vs SPY
    After 6 mo,
    +31.8% +19.4 pp vs SPY
  7. 7

    — Not buying more

    Frame from Joseph Carlson's video at 31:38.
    31:38

    “So, as of right now, my plan is that I'm not buying more into Duolingo, I'm not going to continue to throw money into this position, but I will hold it because I believe that there is huge potential upside here in the future.”

    This followed a 20% drop in Duolingo's stock. He said it was about a 1% position in his portfolio.

    Watch on YouTube · at 31:38Investors should keep buying, here’s whyCopy link to this quoteReport an issue
    Close that day
    $100.82
    DUOL since
    +34.1%
    SPY since
    +12.5%
    vs SPY
    +21.6 pp
    After 1 mo,
    -5.3% -1.6 pp vs SPY
    After 3 mo,
    +8.2% -3.4 pp vs SPY
    After 6 mo,
    +56.3% +44.3 pp vs SPY
  8. 8

    — Disclosed buy

    Frame from Joseph Carlson's video at 9:51.
    9:51

    “I bought $5,000 worth of this one February 10th at a share price of 121.”

    In an April 2026 review of recent purchases, he recalled an earlier Duolingo buy and said the stock was now at 103, below that buying price.

    Watch on YouTube · at 9:51Here Are ALL The Stocks I’m Buying NowCopy link to this quoteReport an issue
    Close that day
    $103.45
    DUOL since
    +30.7%
    SPY since
    +10.1%
    vs SPY
    +20.6 pp
    After 1 mo,
    +12.7% +8.7 pp vs SPY
    After 3 mo,
    +33.2% +28.7 pp vs SPY
    After 6 mo,
    +41.0% +33.6 pp vs SPY
  9. 9

    — Hold, bullish

    Frame from Joseph Carlson's video at 8:43.
    8:43

    “We have Duolingo, which I haven't sold a single share. I'm currently down 55% or $22,000, and Duolingo has held at around $100 per share. I believe it's finally found a base.”

    Watch on YouTube · at 8:43Stocks Are About To Take Off, Here’s whyCopy link to this quoteReport an issue
    Close that day
    $105.52
    DUOL since
    +28.1%
    SPY since
    +8.6%
    vs SPY
    +19.5 pp
    After 1 mo,
    +0.1% -4.3 pp vs SPY
    After 3 mo,
    +14.4% +10.6 pp vs SPY
    After 6 mo,
    +30.1% +21.4 pp vs SPY
  10. 10

    — Risk acknowledged

    Frame from Joseph Carlson's video at 29:23.
    29:23

    “And I expect that over this next year things might be slow with Duolingo. I have no problem with that because I believe that there is opportunity here.”

    After earnings, he discussed slowing growth and noted that revenue and bookings were projected to grow slower than investors expected, while daily active users still grew 21%.

    Watch on YouTube · at 29:23Analysts Were Completely Wrong About This StockCopy link to this quoteReport an issue
    Close that day
    $105.02
    DUOL since
    +28.7%
    SPY since
    +5.2%
    vs SPY
    +23.5 pp
    After 1 mo,
    +3.8% +2.8 pp vs SPY
    After 3 mo,
    +15.2% +9.5 pp vs SPY
  11. 11

    — Hold, bullish

    Frame from Joseph Carlson's video at 20:56.
    20:56

    “I don't share that bear thesis. I don't think that's going to happen with Duolingo. I think that they're going to continue growing in their users and engagement and learning because that's all they focus on.”

    He was responding to the concern that AI tools like ChatGPT, Claude or Gemini will take over language learning from Duolingo.

    Watch on YouTube · at 20:56I’m Buying $10,000 Of This Company NextCopy link to this quoteReport an issue
    Close that day
    $146.84
    DUOL since
    -7.9%
    SPY since
    +1.2%
    vs SPY
    -9.1 pp
    After 1 mo,
    +1.2% +1.0 pp vs SPY
  12. 12

    — Conditional

    Frame from Joseph Carlson's video at 21:22.
    21:22

    “And the buy-in target for this one for the additional $10,000 is going to be at $90 per share. So, if Duolingo goes back down to $90 per share, it'll get an additional $10,000.”

    Reviewing his holdings and the price levels where he would add more, he noted Duolingo was trading at $146 at the time.

    Watch on YouTube · at 21:22I’m Buying $10,000 Of This Company NextCopy link to this quoteReport an issue
    Close that day
    $146.84
    DUOL since
    -7.9%
    SPY since
    +1.2%
    vs SPY
    -9.1 pp
    After 1 mo,
    +1.2% +1.0 pp vs SPY

No quote added since · 16 later videos from Joseph Carlson · covers videos through

How to read this

Quotes are short excerpts from Joseph Carlson's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is DUOL's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-10-28. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.

Coverage: 118 of 118 videos published since 2025-09-10 covered; 414 Duolingo mentions found. Prices as of 2026-10-28.

Independent record — not affiliated with or endorsed by Joseph Carlson. Request a correction or removal