They Said Buy
The quote trail

Sven Carlin on NKE

Sven Carlin on Nike (NKE): the quotes, dated.

7 dated quotes about Nike stock (NKE), selected from all 341 Sven Carlin videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with NKE’s close that day and what the stock did since.

Every quote is reproduced word for word from the video and linked to the second it was said.

NKE close, 2026-10-19
$37.21
Price since the first forecast, Nov 10, 2025
-38.8%
S&P 500 (SPY), same period
+12.5%
vs the S&P 500
-51.3 pp
Latest stance, Oct 5, 2026
Avoid
Mentions found
150 in 32 of 341 videos

The short version

In November 2025 Sven Carlin saw Nike as an interesting situation with little downside and significant upside. In March 2026 they called it very risky with a low return. In April 2026 they said a return to growth was a question mark. In July 2026 they raised their expected return to 4–5%, citing a possible buyout. In August 2026 they said Nike smelled like a good bet, with the buy-more level of 40 reached. In September 2026 they called it an interesting green bet if played smartly; in October 2026 they said it would not enter their diversified portfolio.

Summary of the quotes on this page. Updated .

What Sven Carlin said last · Oct 5, 2026

Avoid

“I have looked at Nike when I saw the empty store, it will not enter my diversified portfolio.”

Watch on YouTube · at 15:18A Few Notes on When Might Nike Stock Bottom Out! When To BUY?See it in the timelineReport an issue

Price went down

NKE -38.8%

Since Sven Carlin’s first forecast

Bullish call · Price fell

The price fell since the first bullish quote.

NKE from to . Price movement, not the creator’s realized return.

NKE-38.8%
S&P 500 · SPY+12.5%
← decline 0 growth →

Price up since 1 of 7 quotes · Stock ahead of SPY: 1 of 7

Leaderboard result: Lagged the market (6 months, → ). How it is scored

Sven Carlin’s price target and valuation calls on NKE

A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.

  1. Valuation view

    So, I have pushed them from a 3 4% return to a 4 5% less risky return because I think somebody will buy them out or things like that over the next 10 years.

    See the quote Watch on YouTube · at 5:00Value Quadrant July 2026 Update - Interesting Changes...

Price and the calls

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

NKE daily close, split-adjusted, with numbered markers at each quoted video$40.00$50.00$60.00$70.00SepOctNovDecJan 2026FebMarAprMayJunJulAugSepOctfirst forecast$37.211234567
Numbered dots are the quotes — click or tap one to jump to it.
NKE · daily close, split-adjusted · 2025-09-15 → 2026-10-19 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-09-30$69.73
2025-10-31$64.59
2025-11-28$64.63
2025-12-31$63.71
2026-01-30$61.81
2026-02-27$62.18
2026-03-31$52.82
2026-04-30$44.36
2026-05-29$46.23
2026-06-30$41.05
2026-07-31$41.71
2026-08-31$39.06
2026-09-30$35.40
2026-10-19$37.21

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

NKE daily close, split-adjusted, with numbered markers at each quoted video$40.00$60.00SepDecFebMayAugfirst forecast$37.211234567
Numbered dots are the quotes — click or tap one to jump to it.
NKE · daily close, split-adjusted · 2025-09-15 → 2026-10-19 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-09-30$69.73
2025-10-31$64.59
2025-11-28$64.63
2025-12-31$63.71
2026-01-30$61.81
2026-02-27$62.18
2026-03-31$52.82
2026-04-30$44.36
2026-05-29$46.23
2026-06-30$41.05
2026-07-31$41.71
2026-08-31$39.06
2026-09-30$35.40
2026-10-19$37.21

What Sven Carlin said, when

  1. 1

    — Named as a pick

    Frame from Sven Carlin's video at 9:46.
    9:46

    “Very interesting situation with Nike, not much downside, significant upside.”

    Sven Carlin was weighing Nike's downside and upside from a relative and an absolute value investing perspective.

    Watch on YouTube · at 9:46Nike Stock is A Strong Buy On Relative Risk Reward!Copy link to this quoteReport an issue
    Close that day
    $60.80
    NKE since
    -38.8%
    SPY since
    +12.5%
    vs SPY
    -51.3 pp
    After 1 mo,
    +8.2% +7.3 pp vs SPY
    After 3 mo,
    +2.5% +1.0 pp vs SPY
    After 6 mo,
    -30.4% -39.3 pp vs SPY
  2. 2

    — Risk acknowledged

    Frame from Sven Carlin's video at 17:21.
    17:21

    “So, 3% dividend yield over the long term, unlikely to see some boom that it has enjoyed in the past. Those times are over. It might happen. It can always happen, but I don't see what Bill Ackman sees in it. So, for me it's very risky with a low return.”

    Sven Carlin was discussing falling revenues, heavy competition and a shifted market for brands while reviewing the risk and reward quadrant.

    Watch on YouTube · at 17:2110 Stocks To Buy From Value Investing Risk & Reward QuadrantCopy link to this quoteReport an issue
    Last close before the video,
    $53.98
    NKE since
    -31.1%
    SPY since
    +15.7%
    vs SPY
    -46.8 pp
    After 1 mo,
    -17.1% -21.7 pp vs SPY
    After 3 mo,
    -17.5% -30.3 pp vs SPY
    After 6 mo,
    -33.9% -47.1 pp vs SPY
  3. 3

    — Conditional

    Frame from Sven Carlin's video at 4:04.
    4:04

    “So, in order to go higher, Nike should get to the 5 billion and then get back to growth to that long-term trajectory the stock was on for the most part of the previous decade. But, we cannot know whether that will happen, therefore it's a big question mark.”

    Sven Carlin was discussing what net income would justify Nike's market capitalization.

    Watch on YouTube · at 4:04Falling Knives Vs. GARP! Amazon AMZN vs. Nike NKE, GIS, Constellation CSU!Copy link to this quoteReport an issue
    Close that day
    $42.62
    NKE since
    -12.7%
    SPY since
    +12.8%
    vs SPY
    -25.5 pp
    After 1 mo,
    -0.5% -9.3 pp vs SPY
    After 3 mo,
    +2.7% -7.6 pp vs SPY
    After 6 mo,
    -18.6% -33.1 pp vs SPY
  4. 4

    — Valuation view

    Frame from Sven Carlin's video at 5:00.
    5:00

    “So, I have pushed them from a 3 4% return to a 4 5% less risky return because I think somebody will buy them out or things like that over the next 10 years.”

    In a quadrant update, Sven Carlin noted Nike's dividend yield of 3.82% and expected some growth.

    Watch on YouTube · at 5:00Value Quadrant July 2026 Update - Interesting Changes...Copy link to this quoteReport an issue
    Last close before the video,
    $44.37
    NKE since
    -16.1%
    SPY since
    +1.5%
    vs SPY
    -17.6 pp
    After 1 mo,
    -5.6% -8.4 pp vs SPY
    After 3 mo,
    -20.7% -24.6 pp vs SPY
  5. 5

    — Buying the dip

    Frame from Sven Carlin's video at 4:46.
    4:46

    “My verdict now is it smells like a good bet. I said it that at 60 but now it's really better. Buy more at 40 we are there.”

    Sven Carlin was discussing whether Nike was bottoming out, including its enterprise value and a possible takeover.

    Watch on YouTube · at 4:46Nike Stock Smells More Like a Buy Than Old Shoes...Copy link to this quoteReport an issue
    Close that day
    $40.76
    NKE since
    -8.7%
    SPY since
    +0.1%
    vs SPY
    -8.8 pp
    After 1 mo,
    -11.4% -12.4 pp vs SPY
  6. 6

    — Named as a pick

    Frame from Sven Carlin's video at 19:54.
    19:54

    “Very interesting green bet for Nike there, which I think you can make some money on if you play it smartly.”

    Sven Carlin suggested waiting, playing the volatility, being ready to buy more and trimming on the way up.

    Watch on YouTube · at 19:545 Interesting Value Bets From Investing QuadrantCopy link to this quoteReport an issue
    Close that day
    $38.77
    NKE since
    -4.0%
    SPY since
    -0.9%
    vs SPY
    -3.1 pp
    After 1 mo,
    -12.4% -12.6 pp vs SPY
  7. 7

    — Avoid

    Frame from Sven Carlin's video at 15:18.
    15:18

    “I have looked at Nike when I saw the empty store, it will not enter my diversified portfolio.”

    Sven Carlin described seeing an empty Nike store next to a busy Zara store.

No quote added since · 11 later videos from Sven Carlin · covers videos through

How to read this

Quotes are short excerpts from Sven Carlin's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is NKE's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-10-19. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.

Coverage: 341 of 341 videos published since 2025-09-10 covered; 150 Nike mentions found. Prices as of 2026-10-19.

Independent record — not affiliated with or endorsed by Sven Carlin. Request a correction or removal