Everything Money on Nike (NKE): the quotes, dated.
10 dated quotes about Nike stock (NKE), selected from all 227 Everything Money videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with NKE’s close that day and what the stock did since.
Every quote is reproduced word for word from the video and linked to the second it was said.
- NKE close, 2026-10-19
- $37.21
- Price since the first forecast, Jan 2, 2026
- -41.2%
- S&P 500 (SPY), same period
- +12.2%
- vs the S&P 500
- -53.4 pp
- Latest stance, Oct 8, 2026
- Risk acknowledged
- Mentions found
- 257 in 37 of 227 videos
The short version
In November 2025 Everything Money said Nike was not a screaming deal but called their valuations conservative. In December 2025 they said they owned Nike, early in its turnaround. In January 2026 they called it a great business at a reasonable price, happy to own some below $60. In March 2026 they cited analyst estimates implying a possible double in four years; in April 2026 they listed Nike among cash-secured puts. In July 2026 their analyzer gave a $65 middle price with the stock at $42. In September 2026 they said the business had worsened yet the stock looked cheap; in October 2026 they said broken businesses outweighed recovering ones.
Summary of the quotes on this page. Updated .
What Everything Money said last · Oct 8, 2026
Risk acknowledged
“So, the painful truth is Nike's broken businesses are currently much bigger than its recovering ones. That's why the whole company still looks like it's shrinking even while parts of it are growing and thriving.”
Bullish call · Price fell
The price fell since the first bullish quote.
NKE from to . Price movement, not the creator’s realized return.
Price up since 3 of 10 quotes · Stock ahead of SPY: 3 of 10
Leaderboard result: Lagged the market (6 months, → ). Scored from the first close after the video, . How it is scored
Everything Money’s price target and valuation calls on NKE
A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.
Valuation view
Is it a screaming deal? I don't think so. But I think I'm being conservative on these valuations for the company because of what Nike is.
Valuation view
So, Nike is currently at $42 per share. I hit the analyze button. I have a low price of 48, high price of 87, middle price of 65.
Valuation view
Because guys, if you look at their 5year free cash flow and 5year net income, they're selling for 12 times their 5year PE and 13 times their 5year free cash flow. For a for a qu…
Price and the calls
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
NKE · daily close, split-adjusted · 2025-09-15 → 2026-10-19 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-09-30 | $69.73 |
| 2025-10-31 | $64.59 |
| 2025-11-28 | $64.63 |
| 2025-12-31 | $63.71 |
| 2026-01-30 | $61.81 |
| 2026-02-27 | $62.18 |
| 2026-03-31 | $52.82 |
| 2026-04-30 | $44.36 |
| 2026-05-29 | $46.23 |
| 2026-06-30 | $41.05 |
| 2026-07-31 | $41.71 |
| 2026-08-31 | $39.06 |
| 2026-09-30 | $35.40 |
| 2026-10-19 | $37.21 |
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
NKE · daily close, split-adjusted · 2025-09-15 → 2026-10-19 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-09-30 | $69.73 |
| 2025-10-31 | $64.59 |
| 2025-11-28 | $64.63 |
| 2025-12-31 | $63.71 |
| 2026-01-30 | $61.81 |
| 2026-02-27 | $62.18 |
| 2026-03-31 | $52.82 |
| 2026-04-30 | $44.36 |
| 2026-05-29 | $46.23 |
| 2026-06-30 | $41.05 |
| 2026-07-31 | $41.71 |
| 2026-08-31 | $39.06 |
| 2026-09-30 | $35.40 |
| 2026-10-19 | $37.21 |
What Everything Money said, when
- 1
— Valuation view
25:11 “Is it a screaming deal? I don't think so. But I think I'm being conservative on these valuations for the company because of what Nike is.”
He had just run Nike through his stock analyzer tool, getting a low price of 50, a high price of 110 and a middle price of 75.
- 2
— Disclosed holding
2:00 “Nike, which is a company that I actually do own. Again, don't buy a company just because anybody on the internet owns it, or even if freaking Warren Buffett does, but they're early in their turnaround plan with a new CEO.”
He was listing five companies for 2026.
- 3
— Named as a pick
34:12 “But again, you can make a lot of money by buying a great business at a reasonable price. I think that's what Nike is.”
Nike was stock number six in a list of stocks for 2026, just before he went through his 10-year assumptions with the stock at $60 a share.
- 4
— Conditional
13:54 “So, it's not screaming at these levels, but as it goes below 60, if it does during a bare market, I'd be very happy to own some.”
He noted Nike was at $65 a share, and his analyzer gave a low price of 50, a high of 110 and a middle of 75.
- 5
— Conditional
17:30 “You could double your money potentially if they're right in the next 4 years. That's pretty good returns. That's 18% a year.”
He was talking about analyst estimates that earnings grow from $1.60 to $5 a share. He said a 22 multiple on that would mean about $110 a share, with the stock near $50.
- 6
— Conditional
0:55 “Now, the other 11 moves, these are all cash-secured puts, and here's the list. Airbnb, Adobe, Alibaba, Salesforce, Intuit, Southwest Airlines, Meta, Nike, Paycom, Sprouts Farmers Market, and Uber.”
In a video about the stocks he was buying, he listed the companies, Nike among them, where his moves were cash-secured puts rather than direct share purchases.
- 7
— Valuation view
33:18 “So, Nike is currently at $42 per share. I hit the analyze button. I have a low price of 48, high price of 87, middle price of 65.”
- 8
— Risk acknowledged
3:46 “So this is critical to understand. This is not a case where a great business is untouched and only the stock fell. That does happen, but with Nike, the actual business really did get worse.”
He had just described falling revenue, profit and profit margin after Nike's direct-to-consumer strategy.
- 9
— Valuation view
14:02 “Because guys, if you look at their 5year free cash flow and 5year net income, they're selling for 12 times their 5year PE and 13 times their 5year free cash flow. For a for a quality company like Nike, that is cheap.”
He was criticizing Nike's dividend and saying the cash should go to buying back shares instead.
- 10
— Risk acknowledged
5:14 “So, the painful truth is Nike's broken businesses are currently much bigger than its recovering ones. That's why the whole company still looks like it's shrinking even while parts of it are growing and thriving.”
After Nike's latest earnings, he described a healthy sports performance business alongside falling sportswear, Jordan brand and China segments.
No quote added since · 6 later videos from Everything Money · covers videos through
Other creators on NKE
- Jeremy LefebvrePrice target-48.3%
- Sven CarlinAvoid-38.8%
More from Everything Money
All 18 companies →Everything Money has spoken on camera about their own NKE position; the latest, : Position. See it in the disclosed holdings →
- Adobe ADBEDisclosed buy-28.8%
- PayPal PYPLNamed as a pick-15.8%
- Microsoft MSFTRisk acknowledged+16.0%
- Alibaba BABABuying the dip-14.4%
- Sprouts SFMRisk acknowledged-20.3%
- Micron MUValuation view+127.9%
How to read this
Quotes are short excerpts from Everything Money's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is NKE's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-10-19. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.
Coverage: 227 of 227 videos published since 2025-09-10 covered; 257 Nike mentions found. Prices as of 2026-10-19.
Independent record — not affiliated with or endorsed by Everything Money. Request a correction or removal