They Said Buy
The quote trail

Jeremy Lefebvre on NKE

Jeremy Lefebvre on Nike (NKE): the quotes, dated.

12 dated quotes about Nike stock (NKE), selected from 120 of the 121 Jeremy Lefebvre videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with NKE’s close that day and what the stock did since.

Every quote is reproduced word for word from the video and linked to the second it was said.

NKE close, 2026-10-19
$37.21
Price since the first forecast, Oct 3, 2025
-48.3%
S&P 500 (SPY), same period
+14.5%
vs the S&P 500
-62.8 pp
Latest stance, Oct 5, 2026
Price target
Mentions found
460 in 60 of 120 videos

The short version

In September 2025 Jeremy Lefebvre bought 23 more Nike shares for $1,700. In October 2025 they called it a generational buying opportunity, and in November 2025 a huge buy after a turnaround. In December 2025 they predicted a 2026 gain above 20%. In February 2026 they expected $120–$150 within 36 months and $100-plus that year. In March 2026 they called the position almost fully built; in April 2026 they described a $45,000 purchase and a $120 three-year base case. In May 2026 they bought 410 shares at $44.39. In September 2026 they reported no lost conviction, and in October 2026 called the $33 stock a $100-plus long-term stock.

Summary of the quotes on this page. Updated .

What Jeremy Lefebvre said last · Oct 5, 2026

Price target

“Nike, $33 a share. It's a $100 plus stock longterm.”

Watch on YouTube · at 32:367 Stocks to Buy BEFORE October 31, 2026‼️See it in the timelineReport an issue

Price went down

NKE -48.3%

Since Jeremy Lefebvre’s first forecast

Bullish call · Price fell

The price fell since the first bullish quote.

NKE from to . Price movement, not the creator’s realized return.

NKE-48.3%
S&P 500 · SPY+14.5%
← decline 0 growth →

Price up since 2 of 12 quotes · Stock ahead of SPY: 1 of 12

Leaderboard result: Lagged the market (6 months, → ). Scored from the first close after the video, . How it is scored

Jeremy Lefebvre’s price target and valuation calls on NKE

A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.

  1. Price target

    You know, this stock used to be a $150 plus stock. I think we're going back to that 120 to 150 range over the next 36 months.

    See the quote Watch on YouTube · at 23:41I Just SOLD 1 Stock & Bought 3 Stocks‼️👍🏼

  2. Price target

    Nike, the turnaround's clear as day to me now at this point in time. So now the stock price will follow over the next year or two and I believe Nike is on its way back to hundre…

    See the quote Watch on YouTube · at 11:08The Big Move is COMING‼️

  3. Price target

    My base case for Nike now over the next 3 years is 120.

    See the quote Watch on YouTube · at 21:47top 10 stocks to buy UNDER $100

  4. Price target

    Nike, $33 a share. It's a $100 plus stock longterm.

    See the quote Watch on YouTube · at 32:367 Stocks to Buy BEFORE October 31, 2026‼️

Price and the calls

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

NKE daily close, split-adjusted, with numbered markers at each quoted video$40.00$60.00$80.00AugSepOctNovDecJan 2026FebMarAprMayJunJulAugSepOctfirst forecast$37.21123456789101112
Numbered dots are the quotes — click or tap one to jump to it.
NKE · daily close, split-adjusted · 2025-08-11 → 2026-10-19 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-08-29$77.37
2025-09-30$69.73
2025-10-31$64.59
2025-11-28$64.63
2025-12-31$63.71
2026-01-30$61.81
2026-02-27$62.18
2026-03-31$52.82
2026-04-30$44.36
2026-05-29$46.23
2026-06-30$41.05
2026-07-31$41.71
2026-08-31$39.06
2026-09-30$35.40
2026-10-19$37.21

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

NKE daily close, split-adjusted, with numbered markers at each quoted video$40.00$60.00$80.00AugNovFebMayAugfirst forecast$37.21123456789101112
Numbered dots are the quotes — click or tap one to jump to it.
NKE · daily close, split-adjusted · 2025-08-11 → 2026-10-19 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-08-29$77.37
2025-09-30$69.73
2025-10-31$64.59
2025-11-28$64.63
2025-12-31$63.71
2026-01-30$61.81
2026-02-27$62.18
2026-03-31$52.82
2026-04-30$44.36
2026-05-29$46.23
2026-06-30$41.05
2026-07-31$41.71
2026-08-31$39.06
2026-09-30$35.40
2026-10-19$37.21

What Jeremy Lefebvre said, when

  1. 1

    — Disclosed buy

    Frame from Jeremy Lefebvre's video at 22:33.
    22:33

    “Bought another $1,700 worth of Nike in the public account. 7416 I paid for those shares there. 23 shares more as far as Nike goes. Continue to build that position.”

    He was listing three stocks he bought that day; Nike was the second.

    Watch on YouTube · at 22:33I just SOLD 1 Stock & bought 3 Stocks‼️Copy link to this quoteReport an issue
    Close that day
    $74.25
    NKE since
    -49.9%
    SPY since
    +17.5%
    vs SPY
    -67.4 pp
    After 1 mo,
    -12.3% -11.6 pp vs SPY
    After 3 mo,
    -11.5% -16.0 pp vs SPY
    After 6 mo,
    -27.4% -28.1 pp vs SPY
    After 12 mo,
    -50.2% -65.9 pp vs SPY
  2. 2

    — Named as a pick

    Frame from Jeremy Lefebvre's video at 19:02.
    19:02

    “And then in 2025, this is a generational buying opportunity in regards to Nike. The stock has been trading this year anyways between $50 or $80, and I think it's going to be a long time before we see those sorts of pricing again, right?”

    In a list of stocks to buy for October 2025, he compared Nike with the low it hit in early 2009, when people were scared of its business model.

    Watch on YouTube · at 19:027 Stocks to Buy Now‼️ October 2025Copy link to this quoteReport an issue
    Last close before the video,
    $71.93
    NKE since
    -48.3%
    SPY since
    +14.5%
    vs SPY
    -62.8 pp
    After 1 mo,
    -14.0% -14.5 pp vs SPY
    After 3 mo,
    -8.2% -11.2 pp vs SPY
    After 6 mo,
    -39.4% -40.1 pp vs SPY
    After 12 mo,
    -51.7% -67.4 pp vs SPY
  3. 3

    — Named as a pick

    Frame from Jeremy Lefebvre's video at 27:23.
    27:23

    “Nike, huge buy. The business has already turned around.”

    He was going through stocks he sees as buys for the rest of 2025.

    Watch on YouTube · at 27:23The #1 Stock I will BUY the remainder of 2025Copy link to this quoteReport an issue
    Close that day
    $64.33
    NKE since
    -42.2%
    SPY since
    +12.8%
    vs SPY
    -55.0 pp
    After 1 mo,
    -5.3% -5.9 pp vs SPY
    After 3 mo,
    -8.1% -7.7 pp vs SPY
    After 6 mo,
    -32.3% -43.5 pp vs SPY
  4. 4

    — Named as a pick

    Frame from Jeremy Lefebvre's video at 34:31.
    34:31

    “And so I believe you'll look at Nike January 1st to December 31st of 2026 and you'll see that stock be well over 20% plus gainer.”

    He was giving his predictions for the best stocks of 2026.

    Watch on YouTube · at 34:31My Prediction for Best Stocks in 2026 & Overall Market Performance‼️Copy link to this quoteReport an issue
    Close that day
    $67.78
    NKE since
    -45.1%
    SPY since
    +12.6%
    vs SPY
    -57.7 pp
    After 1 mo,
    -4.1% -6.0 pp vs SPY
    After 3 mo,
    -20.4% -17.6 pp vs SPY
    After 6 mo,
    -32.7% -42.7 pp vs SPY
  5. 5

    — Price target

    Frame from Jeremy Lefebvre's video at 23:41.
    23:41

    “You know, this stock used to be a $150 plus stock. I think we're going back to that 120 to 150 range over the next 36 months.”

    He said this right after describing a smaller purchase of 155 Nike shares at $62.60.

    Watch on YouTube · at 23:41I Just SOLD 1 Stock & Bought 3 Stocks‼️👍🏼Copy link to this quoteReport an issue
    Close that day
    $62.41
    NKE since
    -40.4%
    SPY since
    +10.5%
    vs SPY
    -50.9 pp
    After 1 mo,
    -14.1% -10.4 pp vs SPY
    After 3 mo,
    -32.8% -39.5 pp vs SPY
    After 6 mo,
    -35.7% -47.4 pp vs SPY
  6. 6

    — Price target

    Frame from Jeremy Lefebvre's video at 11:08.
    11:08

    “Nike, the turnaround's clear as day to me now at this point in time. So now the stock price will follow over the next year or two and I believe Nike is on its way back to hundred plus dollars this year.”

    Part of a run through several stocks he follows.

    Watch on YouTube · at 11:08The Big Move is COMING‼️Copy link to this quoteReport an issue
    Close that day
    $65.61
    NKE since
    -43.3%
    SPY since
    +12.0%
    vs SPY
    -55.3 pp
    After 1 mo,
    -19.4% -14.5 pp vs SPY
    After 3 mo,
    -32.1% -39.9 pp vs SPY
    After 6 mo,
    -37.7% -48.7 pp vs SPY
  7. 7

    — Not buying more

    Frame from Jeremy Lefebvre's video at 34:31.
    34:31

    “Next week is the last week I'll be able to buy Nike shares and so if that stock goes down to 40 bucks or 30 bucks, I won't buy anymore just because my position's almost all fully built out now at this point in time.”

    He said he was almost done buying Nike and would stop adding no matter what the stock did.

    Watch on YouTube · at 34:31I Spent $60,000 on these stocks today‼️Copy link to this quoteReport an issue
    Close that day
    $53.49
    NKE since
    -30.4%
    SPY since
    +17.3%
    vs SPY
    -47.7 pp
    After 1 mo,
    -15.6% -24.3 pp vs SPY
    After 3 mo,
    -22.8% -34.6 pp vs SPY
    After 6 mo,
    -32.1% -48.9 pp vs SPY
  8. 8

    — Disclosed buy

    Frame from Jeremy Lefebvre's video at 32:36.
    32:36

    “I spent $72,000 on stocks. $45,000 of that $72,000 went into Nike stock. I repeat, $45,000 I bought of Nike stock in one day.”

    He was explaining why he wants to buy more Nike after earnings, pointing to a purchase described in his reaction-channel video from the day before.

    Watch on YouTube · at 32:365 Stocks I’m Buying Now‼️April 2026Copy link to this quoteReport an issue
    Close that day
    $44.19
    NKE since
    -15.8%
    SPY since
    +16.9%
    vs SPY
    -32.7 pp
    After 1 mo,
    -2.2% -12.0 pp vs SPY
    After 3 mo,
    -1.9% -15.3 pp vs SPY
    After 6 mo,
    -22.9% -40.5 pp vs SPY
  9. 9

    — Price target

    Frame from Jeremy Lefebvre's video at 21:47.
    21:47

    “My base case for Nike now over the next 3 years is 120.”

    With the stock at $42, he gave a $60 bear case, a $120 base case and a bull case of 180 plus, all over three years.

    Watch on YouTube · at 21:47top 10 stocks to buy UNDER $100Copy link to this quoteReport an issue
    Close that day
    $42.69
    NKE since
    -12.8%
    SPY since
    +16.3%
    vs SPY
    -29.1 pp
    After 1 mo,
    +3.0% -5.3 pp vs SPY
    After 3 mo,
    -0.8% -12.0 pp vs SPY
    After 6 mo,
    -20.3% -35.3 pp vs SPY
  10. 10

    — Disclosed buy

    Frame from Jeremy Lefebvre's video at 31:46.
    31:46

    “Next one I bought here today, 410 shares of Nike. Every time I think I'm done buying Nike, I got to buy more. $44.39, just a company I don't worry about at all.”

    He was going through the stocks he bought that day.

    Watch on YouTube · at 31:46I Just SOLD all of this stock‼️Copy link to this quoteReport an issue
    Close that day
    $44.39
    NKE since
    -16.2%
    SPY since
    +3.2%
    vs SPY
    -19.4 pp
    After 1 mo,
    -6.4% -4.7 pp vs SPY
    After 3 mo,
    -8.8% -11.2 pp vs SPY
  11. 11

    — Hold, bullish

    Frame from Jeremy Lefebvre's video at 17:01.
    17:01

    “But the craziest thing is in regards to this Nike situation, I have lost zero conviction in Nike. Like, I'm as I have as much conviction in that stock as I did when I first started buying the stock.”

    Just before this, he admitted the Nike position had done awful.

    Watch on YouTube · at 17:01These 2 Stocks are Next to Soar‼️Copy link to this quoteReport an issue
    Close that day
    $37.05
    NKE since
    +0.4%
    SPY since
    +0.7%
    vs SPY
    -0.3 pp
    After 1 mo,
    -2.5% -4.2 pp vs SPY
  12. 12

    — Price target

    Frame from Jeremy Lefebvre's video at 32:36.
    32:36

    “Nike, $33 a share. It's a $100 plus stock longterm.”

    Nike was the seventh of seven stocks to buy before the end of October 2026. In the same video he called it one of two big losing positions in his public account.

No quote added since · 3 later videos from Jeremy Lefebvre · covers videos through

How to read this

Quotes are short excerpts from Jeremy Lefebvre's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is NKE's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-10-19. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.

Coverage: 120 of 121 videos published since 2025-09-10 covered; 460 Nike mentions found. Prices as of 2026-10-19.

Independent record — not affiliated with or endorsed by Jeremy Lefebvre. Request a correction or removal