They Said Buy
The quote trail

Adam Khoo on GOOGL

Adam Khoo on Alphabet (GOOGL): the quotes, dated.

9 dated quotes about Alphabet stock (GOOGL), selected from all 36 Adam Khoo videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with GOOGL’s close that day and what the stock did since.

Every quote is reproduced word for word from the video and linked to the second it was said. Covers Adam Khoo’s videos through .

GOOGL close, 2026-11-02
$278.99
Price since the first quote, Dec 26, 2025
-11.0%
S&P 500 (SPY), same period
+9.0%
vs the S&P 500
-20.0 pp
Latest stance, Nov 1, 2026
Hold, bullish
Mentions found
150 in 24 of 36 videos

The short version

In December 2025 Adam Khoo described Alphabet as fairly priced. In January 2026 they recalled that they and their students held Alphabet and bought more. In March 2026 they said they would add more only at the second or third support levels. In April 2026 they said Alphabet was one of their biggest positions, worth over $800,000, and called it a very smart way to play the space economy. In May 2026 they said they might start to scale out only if it became more than 100% overvalued. In August 2026 they said they were not buying more because it was slightly overvalued. In September 2026 they said they held Google among several mega caps and were comfortable with rising rates. In October 2026 they said Alphabet had become undervalued, back below an intrinsic value of 374. In November 2026 they said they owned Alphabet and were not concerned by its weak year-to-date performance because the underlying business was doing very well.

Summary of the quotes on this page. Updated .

What Adam Khoo said last · Nov 1, 2026

Hold, bullish

“Right now year to date the sectors that are not performing will be communication services again because of matter, Alphabet, which I own, but again I'm not concerned because the overall underlying business is doing very very well.”

Watch on YouTube · at 10:56US Stocks Crash? Midterm Election Rally Dead?See it in the timelineReport an issue

Price went down

GOOGL -11.0%

Since Adam Khoo’s first quote

No clear directional call

These quotes do not establish a clear bullish or bearish call.

GOOGL from to . Price movement, not the creator’s realized return.

GOOGL-11.0%
S&P 500 · SPY+9.0%
← decline 0 growth →

Price up since 1 of 9 quotes · Stock ahead of SPY: 1 of 9

Leaderboard result: Not scored (no clear directional call). How it is scored

Adam Khoo’s price target and valuation calls on GOOGL

A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.

  1. Valuation view

    And some of them are fairly priced. Uh like Amazon, like Broadcom, for example, like Mastercard, uh like Lockheed Martin, and even Alphabet is fairly priced right now.

    See the quote Watch on YouTube · at 11:17Investing in 2026, Opportunities & Risks Part 2 of 2

  2. Valuation view

    Oh, Alphabet's undervalued right now, right? It was overvalued, and then it's come back below the intrinsic value of 374.

    See the quote Watch on YouTube · at 25:01My Stock Market Q4 Game Plan by Adam Khoo

Price and the calls

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

GOOGL daily close, split-adjusted, with numbered markers at each quoted video$250$300$350$400SepNovDecJan 2026FebMarAprMayJunJulAugSepOctNovfirst quote$279123456789
Numbered dots are the quotes — click or tap one to jump to it.
GOOGL · daily close, split-adjusted · 2025-09-29 → 2026-11-02 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-09-30$243
2025-10-31$281
2025-11-28$320
2025-12-31$313
2026-01-30$338
2026-02-27$312
2026-03-31$288
2026-04-30$385
2026-05-29$380
2026-06-30$357
2026-07-31$356
2026-08-31$339
2026-09-30$344
2026-10-30$280
2026-11-02$279

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

GOOGL daily close, split-adjusted, with numbered markers at each quoted video$250$300$350$400SepDecFebAprJunAugOctfirst quote$279123456789
Numbered dots are the quotes — click or tap one to jump to it.
GOOGL · daily close, split-adjusted · 2025-09-29 → 2026-11-02 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-09-30$243
2025-10-31$281
2025-11-28$320
2025-12-31$313
2026-01-30$338
2026-02-27$312
2026-03-31$288
2026-04-30$385
2026-05-29$380
2026-06-30$357
2026-07-31$356
2026-08-31$339
2026-09-30$344
2026-10-30$280
2026-11-02$279

What Adam Khoo said, when

  1. 1

    — Valuation view

    Frame from Adam Khoo's video at 11:17.
    11:17

    “And some of them are fairly priced. Uh like Amazon, like Broadcom, for example, like Mastercard, uh like Lockheed Martin, and even Alphabet is fairly priced right now.”

    In an outlook video for 2026, he was sorting great companies into undervalued, fairly priced and underpriced groups.

    Watch on YouTube · at 11:17Investing in 2026, Opportunities & Risks Part 2 of 2Copy link to this quoteReport an issue
    Last close before the video,
    $313.51
    GOOGL since
    -11.0%
    SPY since
    +9.0%
    vs SPY
    -20.0 pp
    After 1 mo,
    +7.9% +7.0 pp vs SPY
    After 3 mo,
    -8.3% -2.8 pp vs SPY
    After 6 mo,
    +15.2% +6.8 pp vs SPY
  2. 2

    — Disclosed buy

    Frame from Adam Khoo's video at 11:23.
    11:23

    “Well, myself and my students, we held and we bought more.”

    He is recalling Alphabet's 2022 and 2025 selloffs and says that business fundamentals kept improving despite market fears. This is a retrospective account of holding and adding, rather than a January 2026 trade announcement.

    Watch on YouTube · at 11:23My Stock is Crashing! Will I Buy More, Hold or Sell?Copy link to this quoteReport an issue
    Close that day
    $334.55
    GOOGL since
    -16.6%
    SPY since
    +8.1%
    vs SPY
    -24.7 pp
    After 1 mo,
    -8.1% -7.2 pp vs SPY
    After 3 mo,
    +4.6% +2.2 pp vs SPY
    After 6 mo,
    +0.6% -4.2 pp vs SPY
  3. 3

    — Conditional

    Frame from Adam Khoo's video at 32:38.
    32:38

    “I'll only add more if it reaches the second or third support levels. Then I get a bigger margin of safety.”

    The surrounding discussion is about Alphabet. He mentions a possible small addition at $270, then distinguishes larger additions at lower support levels. Those levels are conditions he discusses on March 29, 2026, not completed purchases.

    Watch on YouTube · at 32:38Are Stocks Cheap Enough? What I'm BuyingCopy link to this quoteReport an issue
    Last close before the video,
    $274.34
    GOOGL since
    +1.7%
    SPY since
    +18.6%
    vs SPY
    -16.9 pp
    After 1 mo,
    +27.9% +15.4 pp vs SPY
    After 3 mo,
    +30.7% +12.5 pp vs SPY
    After 6 mo,
    +24.7% +3.7 pp vs SPY
  4. 4

    — Disclosed holding

    Frame from Adam Khoo's video at 16:02.
    16:02

    “Actually, on par with Amazon, my other very big position is of course in Alphabet in Google, which I also own over $800,000 US worth of shares. Why? Because Alphabet or Google is the other very smart way to play the space economy.”

    He was discussing alternatives to buying the SpaceX IPO and went on to describe Alphabet's stakes in SpaceX, Anthropic and other companies.

    Watch on YouTube · at 16:02SpaceX IPO a Buy? Here are Better Alternatives!Copy link to this quoteReport an issue
    Close that day
    $317.24
    GOOGL since
    -12.1%
    SPY since
    +10.7%
    vs SPY
    -22.8 pp
    After 1 mo,
    +22.5% +13.7 pp vs SPY
    After 3 mo,
    +11.1% +0.9 pp vs SPY
    After 6 mo,
    +10.8% -3.7 pp vs SPY
  5. 5

    — Conditional

    Frame from Adam Khoo's video at 16:06.
    16:06

    “Like if it's more than 100% overvalued, then yeah, I may start to scale out.”

    He is explaining his selling criteria for an existing Google holding. At the roughly 28–30% premium to his estimated value shown in this May video, he says he is not selling; only a much larger premium might lead him to sell part of the position.

    Watch on YouTube · at 16:06The New Fed Chair will Shock Markets!Copy link to this quoteReport an issue
    Last close before the video,
    $382.97
    GOOGL since
    -27.2%
    SPY since
    +0.9%
    vs SPY
    -28.1 pp
    After 1 mo,
    -11.6% -9.4 pp vs SPY
    After 3 mo,
    -10.8% -12.8 pp vs SPY
  6. 6

    — Not buying more

    Frame from Adam Khoo's video at 6:14.
    6:14

    “But am I buying more right now? No. Because currently, it is slightly overvalued.”

    He is discussing Google in August 2026 after describing his existing holding and prior additions. Later in the same passage he also says he is not selling merely because it is slightly overvalued, so this is a pause in buying rather than an exit.

    Watch on YouTube · at 6:14How to Know if a Stock is Cheap or Expensive? Part 1 of 2Copy link to this quoteReport an issue
    Close that day
    $344.72
    GOOGL since
    -19.1%
    SPY since
    -2.2%
    vs SPY
    -16.9 pp
    After 1 mo,
    +1.4% +2.4 pp vs SPY
  7. 7

    — Disclosed holding

    Frame from Adam Khoo's video at 21:29.
    21:29

    “So, rates go up, companies like Apple, Meta, uh Microsoft, and Google, uh they'll be fine, you know, because they don't have much net interest expense on their debt. Okay? So, I hold a lot of them and I I'm pretty comfortable.”

    He was discussing whether rising long-term interest rates would hurt cash-rich mega caps. He noted that Meta and Google are taking on debt for data centers, but said their cash holdings offset the interest expense.

    Corrected · corrections log

    Watch on YouTube · at 21:29Will Rising Long Term Rates Crash Stocks?Copy link to this quoteReport an issue
    Close that day
    $349.39
    GOOGL since
    -20.1%
    SPY since
    -1.2%
    vs SPY
    -18.9 pp
    After 1 mo,
    +1.3% -1.0 pp vs SPY
  8. 8

    — Valuation view

    Frame from Adam Khoo's video at 25:01.
    25:01

    “Oh, Alphabet's undervalued right now, right? It was overvalued, and then it's come back below the intrinsic value of 374.”

    In a Q4 game plan video, Adam Khoo was going through stocks they like to add to on pullbacks near support levels and turned to Alphabet's chart.

  9. 9

    — Hold, bullish

    Frame from Adam Khoo's video at 10:56.
    10:56

    “Right now year to date the sectors that are not performing will be communication services again because of matter, Alphabet, which I own, but again I'm not concerned because the overall underlying business is doing very very well.”

    Adam Khoo was reviewing sector performance during a market decline. They said Alphabet's drop came from short-term sentiment over higher capital expenditures, which they saw as a good thing.

    Watch on YouTube · at 10:56US Stocks Crash? Midterm Election Rally Dead?Copy link to this quoteReport an issue
    Last close before the video,
    $279.84
    GOOGL since
    -0.3%
    SPY since
    -0.5%
    vs SPY
    +0.2 pp

How to read this

Quotes are short excerpts from Adam Khoo's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is GOOGL's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-11-02. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.

Coverage: 36 of 36 videos published since 2025-09-10 covered; 150 Alphabet mentions found. Prices as of 2026-11-02.

Independent record — not affiliated with or endorsed by Adam Khoo. Request a correction or removal