Adam Khoo on Nike (NKE): the quotes, dated.
5 dated quotes about Nike stock (NKE), selected from all 34 Adam Khoo videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with NKE’s close that day and what the stock did since.
Every quote is reproduced word for word from the video and linked to the second it was said. Covers Adam Khoo’s videos through .
- NKE close, 2026-10-28
- $37.15
- Price since the first quote, Sep 11, 2025
- -50.0%
- S&P 500 (SPY), same period
- +17.4%
- vs the S&P 500
- -67.4 pp
- Latest stance, Oct 14, 2026
- Not buying more
- Mentions found
- 16 in 4 of 34 videos
The short version
In September 2025 Adam Khoo compared another apparel company's management mistakes with Nike's. They called Nike stronger and more diversified, and that month they said they had a small position in it. In October 2026 they called Nike disappointing, down 43% year-to-date, and said it made up less than 0.5% of their portfolio. In the same video they said the business was fixable but was taking longer than expected, and that fixing it could take at least a year or two. They said they were not adding shares until Nike's revenues and profits grew again.
Summary of the quotes on this page. Updated .
What Adam Khoo said last · Oct 14, 2026
Not buying more
“Am I adding more shares? No, I'm not. So, all these positions that you see, Nike, LVMH, and Pool, I'm not adding more until I see that they pass the criteria again. Revenues must grow again, profits must grow again, all right?”
No clear directional call
These quotes do not establish a clear bullish or bearish call.
NKE from to . Price movement, not the creator’s realized return.
Price up since 3 of 5 quotes · Stock ahead of SPY: 3 of 5
Leaderboard result: Not scored (no clear directional call). How it is scored
Price and the calls
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
NKE · daily close, split-adjusted · 2025-08-12 → 2026-10-28 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $77.37 |
| 2025-09-30 | $69.73 |
| 2025-10-31 | $64.59 |
| 2025-11-28 | $64.63 |
| 2025-12-31 | $63.71 |
| 2026-01-30 | $61.81 |
| 2026-02-27 | $62.18 |
| 2026-03-31 | $52.82 |
| 2026-04-30 | $44.36 |
| 2026-05-29 | $46.23 |
| 2026-06-30 | $41.05 |
| 2026-07-31 | $41.71 |
| 2026-08-31 | $39.06 |
| 2026-09-30 | $35.40 |
| 2026-10-28 | $37.15 |
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
NKE · daily close, split-adjusted · 2025-08-12 → 2026-10-28 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-08-29 | $77.37 |
| 2025-09-30 | $69.73 |
| 2025-10-31 | $64.59 |
| 2025-11-28 | $64.63 |
| 2025-12-31 | $63.71 |
| 2026-01-30 | $61.81 |
| 2026-02-27 | $62.18 |
| 2026-03-31 | $52.82 |
| 2026-04-30 | $44.36 |
| 2026-05-29 | $46.23 |
| 2026-06-30 | $41.05 |
| 2026-07-31 | $41.71 |
| 2026-08-31 | $39.06 |
| 2026-09-30 | $35.40 |
| 2026-10-28 | $37.15 |
What Adam Khoo said, when
- 1
— Mention
3:24 “Uh management made a lot of executional errors very similar to what Nike did but Nike is a lot stronger more diversified whereas they are more focused in terms of athleisure wear.”
Adam Khoo was discussing another apparel company whose competitive advantage they thought had worn down because of management missteps, and compared it with Nike.
- 2
— Disclosed holding
23:14 “You've got uh footwear accessories like Nike. I do have a small position in Nike by the way.”
Adam Khoo was going through consumer discretionary industries that could benefit from lower interest rates.
- 3
— Disclosed holding
4:37 “So Nike has been uh a bit disappointing down 43% year-to-date. But the important thing is about allocation. So those of you who are in my community know that Nike is is less than 0.5% of my portfolio.”
Adam Khoo was going over the stocks that had underperformed in their portfolio.
- 4
— Risk acknowledged
7:52 “If you look at Nike, I think it is it is fixable. The business is fixable, uh but it's taking longer than everyone expected, you know? And I think it'll take at least a year or two before the issues can be fixed.”
- 5
— Not buying more
8:58 “Am I adding more shares? No, I'm not. So, all these positions that you see, Nike, LVMH, and Pool, I'm not adding more until I see that they pass the criteria again. Revenues must grow again, profits must grow again, all right?”
Just before this, Adam Khoo said Nike's performance division was growing while its lifestyle division was still dragging the business down.
Other creators on NKE
- Everything MoneyRisk acknowledged-41.3%
- Jeremy LefebvrePrice target-48.4%
- Sven CarlinAvoid-38.9%
More from Adam Khoo
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How to read this
Quotes are short excerpts from Adam Khoo's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is NKE's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-10-28. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.
Coverage: 34 of 34 videos published since 2025-09-10 covered; 16 Nike mentions found. Prices as of 2026-10-28.
Independent record — not affiliated with or endorsed by Adam Khoo. Request a correction or removal