Everything Money on Ulta (ULTA): the quotes, dated.
7 dated quotes about Ulta stock (ULTA), selected from all 229 Everything Money videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with ULTA’s close that day and what the stock did since.
Every quote is reproduced word for word from the video and linked to the second it was said.
- ULTA close, 2026-10-23
- $624.46
- Price since the first forecast, Oct 7, 2025
- +12.2%
- S&P 500 (SPY), same period
- +13.6%
- vs the S&P 500
- -1.4 pp
- Latest stance, Oct 5, 2026
- Disclosed holding
- Mentions found
- 44 in 9 of 229 videos
The short version
In October 2025 Everything Money called Ulta Beauty a company to watch for the long run, citing profitable growth and share buybacks. In January 2026 they said it was up 41% year-to-date, supplying most of their Magnificent Seven portfolio's returns. In April 2026 they said they had liked Ulta at a much lower price, and acknowledged retail was changing but argued shopping would not disappear. In June 2026 they said they already owned Ulta. In July 2026 they put its market cap at roughly $20 billion and enterprise value at $23.8 billion. In October 2026 they expected Ulta to last 20 or 30 years and grow revenue and profit.
Summary of the quotes on this page. Updated .
What Everything Money said last · Oct 5, 2026
Disclosed holding
“So, I do believe this all with Ulta Beauty. I think they'll be around for 20 or 30 years. I think they'll have higher revenue and profit 2030 years from now than today.”
Bullish call · Price rose
The price rose since the first bullish quote.
ULTA from to . Price movement, not the creator’s realized return.
Price up since 7 of 7 quotes · Stock ahead of SPY: 3 of 7
Leaderboard result: Lagged the market (6 months, → ). How it is scored
Everything Money’s price target and valuation calls on ULTA
A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.
Valuation view
And guys, I'll be honest with you. I liked Ulta at a lot lower price. I'm not saying it's not worth it today, but this is part of what we have to do.
Valuation view
So, the price of Ulta, roughly $20 billion. That's the market cap. And this is what I love. Enterprise value of 23.8 billion.
Price and the calls
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
ULTA · daily close, split-adjusted · 2025-09-08 → 2026-10-23 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-09-30 | $547 |
| 2025-10-31 | $520 |
| 2025-11-28 | $539 |
| 2025-12-31 | $605 |
| 2026-01-30 | $647 |
| 2026-02-27 | $685 |
| 2026-03-31 | $523 |
| 2026-04-30 | $537 |
| 2026-05-29 | $509 |
| 2026-06-30 | $451 |
| 2026-07-31 | $513 |
| 2026-08-31 | $537 |
| 2026-09-30 | $546 |
| 2026-10-23 | $624 |
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
ULTA · daily close, split-adjusted · 2025-09-08 → 2026-10-23 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-09-30 | $547 |
| 2025-10-31 | $520 |
| 2025-11-28 | $539 |
| 2025-12-31 | $605 |
| 2026-01-30 | $647 |
| 2026-02-27 | $685 |
| 2026-03-31 | $523 |
| 2026-04-30 | $537 |
| 2026-05-29 | $509 |
| 2026-06-30 | $451 |
| 2026-07-31 | $513 |
| 2026-08-31 | $537 |
| 2026-09-30 | $546 |
| 2026-10-23 | $624 |
What Everything Money said, when
- 1
— Named as a pick
10:43 “And I think a company like Ulta that's still growing, still growing profitably, but also buying back shares intelligently makes this the company to watch for the long run.”
Part of a video on undervalued stocks; the speaker had just praised Ulta's retail margins and stores.
- 2
— Mention
9:43 “Guys, this company has skyrocketed. It is up year-to-date 41%. So, guys, pretty much all the returns of my Magnificent Seven are Ulta.”
Reviewing how the stocks in their Magnificent Seven portfolio performed over the year.
- 3
— Valuation view
8:16 “And guys, I'll be honest with you. I liked Ulta at a lot lower price. I'm not saying it's not worth it today, but this is part of what we have to do.”
Discussing how a higher share price changes the investment thesis.
- 4
— Risk acknowledged
11:48 “Yes, they're retail, and retail is changing, but guess what guys? People still love going shopping, and I think the entire world of shopping going to zero is not going to probably happen.”
Discussing the risk that comes with Ulta being a retailer.
- 5
— Disclosed holding
0:38 “Now, some of these companies I own already like Ulta, Target, Disney, and Adobe.”
After listing stocks they thought could return 9% or more a year over the next 10 years.
- 6
— Valuation view
7:42 “So, the price of Ulta, roughly $20 billion. That's the market cap. And this is what I love. Enterprise value of 23.8 billion.”
Going through Ulta's numbers after mentioning its new partnership with Bath & Body Works.
- 7
— Disclosed holding
8:07 “So, I do believe this all with Ulta Beauty. I think they'll be around for 20 or 30 years. I think they'll have higher revenue and profit 2030 years from now than today.”
Checking Ulta against their criteria: whether the company will last, whether it will grow, and whether it can be bought at a reasonable price.
No quote added since · 10 later videos from Everything Money · covers videos through
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How to read this
Quotes are short excerpts from Everything Money's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is ULTA's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-10-23. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.
Coverage: 229 of 229 videos published since 2025-09-10 covered; 44 Ulta Beauty mentions found. Prices as of 2026-10-23.
Independent record — not affiliated with or endorsed by Everything Money. Request a correction or removal