They Said Buy
The quote trail

Everything Money on AXP

Everything Money on American Express (AXP): the quotes, dated.

6 dated quotes about American Express stock (AXP), selected from all 235 Everything Money videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with AXP’s close that day and what the stock did since.

Every quote is reproduced word for word from the video and linked to the second it was said.

AXP close, 2026-11-02
$327.98
Price since the first quote, Jan 16, 2026
-10.1%
S&P 500 (SPY), same period
+8.7%
vs the S&P 500
-18.8 pp
Latest stance, Sep 28, 2026
Risk acknowledged
Mentions found
30 in 10 of 235 videos

The short version

In January 2026 Everything Money said American Express could benefit as the world grew wealthier, and disclosed they had owned it at a much lower price, saying that bias made buying more feel scary. In February 2026 they questioned whether they understood its balance sheet and whether it was more of a bank than Visa or Mastercard, and said they owned it alongside PayPal and two other stocks. In June 2026 they listed it among ten stocks with the most potential upside at those prices. In September 2026, after the stock fell, they asked whether a rewards war was destroying profits or management was investing for long-term strength.

Summary of the quotes on this page. Updated .

What Everything Money said last · Sep 28, 2026

Risk acknowledged

“Is American Express destroying its profits in a rewards war? Or are they intelligently investing to be even stronger 10 years from now? That's what's key here.”

Watch on YouTube · at 10:05I Can’t Believe How Cheap These Mega Cap Stocks Are Right Now (Near a 52 week low)See it in the timelineReport an issue

Price went down

AXP -10.1%

Since Everything Money’s first quote

No clear directional call

These quotes do not establish a clear bullish or bearish call.

AXP from to . Price movement, not the creator’s realized return.

AXP-10.1%
S&P 500 · SPY+8.7%
← decline 0 growth →

Price up since 2 of 6 quotes · Stock ahead of SPY: 2 of 6

Leaderboard result: Not scored (no clear directional call). How it is scored

Price and the calls

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

AXP daily close, split-adjusted, with numbered markers at each quoted video$300$325$350$375SepNovDecJan 2026FebMarAprMayJunJulAugSepOctNovfirst quote$3281–23–456
Numbered dots are the quotes — click or tap one to jump to it.
AXP · daily close, split-adjusted · 2025-09-29 → 2026-11-02 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-09-30$332
2025-10-31$361
2025-11-28$365
2025-12-31$370
2026-01-30$352
2026-02-27$309
2026-03-31$302
2026-04-30$323
2026-05-29$316
2026-06-30$338
2026-07-31$336
2026-08-31$330
2026-09-30$304
2026-10-30$319
2026-11-02$328

Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.

AXP daily close, split-adjusted, with numbered markers at each quoted video$300$350SepDecFebAprJunAugOctfirst quote$3281–23–456
Numbered dots are the quotes — click or tap one to jump to it.
AXP · daily close, split-adjusted · 2025-09-29 → 2026-11-02 · source: Yahoo Finance
Table view: month-end closes
Month endClose
2025-09-30$332
2025-10-31$361
2025-11-28$365
2025-12-31$370
2026-01-30$352
2026-02-27$309
2026-03-31$302
2026-04-30$323
2026-05-29$316
2026-06-30$338
2026-07-31$336
2026-08-31$330
2026-09-30$304
2026-10-30$319
2026-11-02$328

What Everything Money said, when

  1. 1

    — Mention

    Frame from Everything Money's video at 6:27.
    6:27

    “As the world becomes wealthier and wealthier, I have to think American Express will be a beneficiary of this.”

    The creator was going through a list of stocks they planned to buy in 2026 and described American Express as an elite, high-margin credit card company.

    Watch on YouTube · at 6:27I'm Buying These 30 Stocks Like Crazy in 2026Copy link to this quoteReport an issue
    Last close before the video,
    $364.79
    AXP since
    -10.1%
    SPY since
    +8.7%
    vs SPY
    -18.8 pp
    After 1 mo,
    -2.7% -3.7 pp vs SPY
    After 3 mo,
    -6.4% -10.3 pp vs SPY
    After 6 mo,
    -1.0% -11.3 pp vs SPY
  2. 2

    — Disclosed holding

    Frame from Everything Money's video at 6:34.
    6:34

    “I own this, but I've owned it at a much lower price. And I'll be honest with you, I have that bias of the lower price. So it's it's scary for me to buy more of it.”

    The creator had just noted that the stock was at 385.

    Watch on YouTube · at 6:34I'm Buying These 30 Stocks Like Crazy in 2026Copy link to this quoteReport an issue
    Last close before the video,
    $364.79
    AXP since
    -10.1%
    SPY since
    +8.7%
    vs SPY
    -18.8 pp
    After 1 mo,
    -2.7% -3.7 pp vs SPY
    After 3 mo,
    -6.4% -10.3 pp vs SPY
    After 6 mo,
    -1.0% -11.3 pp vs SPY
  3. 3

    — Risk acknowledged

    Frame from Everything Money's video at 7:34.
    7:34

    “Now where's my concern with American Express? Am I not understanding that balance sheet enough? Is it more of a bank than I'd like to admit? Is it more of a bank than Visa, Mastercard?”

    After running a valuation, the creator listed open questions they wanted to answer while building a position.

    Watch on YouTube · at 7:343 Best Stocks I'm Buying Now Before February 2026 EndsCopy link to this quoteReport an issue
    Close that day
    $352.83
    AXP since
    -7.0%
    SPY since
    +8.2%
    vs SPY
    -15.2 pp
    After 1 mo,
    -11.8% -10.3 pp vs SPY
    After 3 mo,
    -9.5% -12.8 pp vs SPY
    After 6 mo,
    -1.7% -12.7 pp vs SPY
  4. 4

    — Disclosed holding

    Frame from Everything Money's video at 19:09.
    19:09

    “So guys, those three stocks, American Express, PayPal, GenerRack, plus my honorable mention, I own all four.”

    The creator was wrapping up a video on three stocks and said they planned to sell puts on them.

    Watch on YouTube · at 19:093 Best Stocks I'm Buying Now Before February 2026 EndsCopy link to this quoteReport an issue
    Close that day
    $352.83
    AXP since
    -7.0%
    SPY since
    +8.2%
    vs SPY
    -15.2 pp
    After 1 mo,
    -11.8% -10.3 pp vs SPY
    After 3 mo,
    -9.5% -12.8 pp vs SPY
    After 6 mo,
    -1.7% -12.7 pp vs SPY
  5. 5

    — Named as a pick

    Frame from Everything Money's video at 1:51.
    1:51

    “Now, let me share with you the 10 stocks that have the potential for the most upside at these current prices. Southwest, Nike, Builders First Source, Uber, Lululemon, American Express, Sprouts Farmers Market, Meta, Intuit, and PayPal.”

    The creator said all 10 stocks showed a potential 15% or higher annualized return over 10 years based on their assumptions.

    Watch on YouTube · at 1:51Every Stock I'm Buying Right Now (10 at Unthinkable Prices)Copy link to this quoteReport an issue
    Close that day
    $312.30
    AXP since
    +5.0%
    SPY since
    +1.7%
    vs SPY
    +3.3 pp
    After 1 mo,
    +11.0% +9.3 pp vs SPY
    After 3 mo,
    +4.4% +0.8 pp vs SPY
  6. 6

    — Risk acknowledged

    Frame from Everything Money's video at 10:05.
    10:05

    “Is American Express destroying its profits in a rewards war? Or are they intelligently investing to be even stronger 10 years from now? That's what's key here.”

    The creator was discussing the stock falling after a quarter in which management's spending weighed on profits.

    Watch on YouTube · at 10:05I Can’t Believe How Cheap These Mega Cap Stocks Are Right Now (Near a 52 week low)Copy link to this quoteReport an issue
    Close that day
    $306.33
    AXP since
    +7.1%
    SPY since
    -1.8%
    vs SPY
    +8.9 pp
    After 1 mo,
    +2.1% +1.6 pp vs SPY

No quote added since · 20 later videos from Everything Money · covers videos through

How to read this

Quotes are short excerpts from Everything Money's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is AXP's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-11-02. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.

Coverage: 235 of 235 videos published since 2025-09-10 covered; 30 American Express mentions found. Prices as of 2026-11-02.

Independent record — not affiliated with or endorsed by Everything Money. Request a correction or removal