Business with Brian on Apple (AAPL): the quotes, dated.
4 dated quotes about Apple stock (AAPL), selected from all 58 Business with Brian videos published since 2025-09-10 — a selected record, not the complete history. Each links to the exact second on YouTube, with AAPL’s close that day and what the stock did since.
Every quote is reproduced word for word from the video and linked to the second it was said. Covers Business with Brian’s videos through .
- AAPL close, 2026-11-02
- $338.32
- Price since the first quote, Oct 17, 2025
- +34.1%
- S&P 500 (SPY), same period
- +13.2%
- vs the S&P 500
- +20.9 pp
- Latest stance, Nov 1, 2026
- Valuation view
- Mentions found
- 49 in 16 of 58 videos
The short version
In October 2025 Business with Brian used Apple to illustrate buybacks replacing dividends, saying Apple spent over $14 billion on buybacks in 2024 and its 0.4% yield would have been roughly 2.9% if paid out as dividends. In February 2026 they grouped Apple with Microsoft, Alphabet, Meta and Amazon as backbones of modern infrastructure. In March 2026 they said struck-down tariffs gave Apple's cost structure a meaningful tailwind but cautioned that Section 301 tariffs on China remained, so Apple was not completely out of the woods. In November 2026 they noted that Apple, Microsoft, Google and Amazon sat above one on the PEG ratio, unlike Nvidia.
Summary of the quotes on this page. Updated .
What Business with Brian said last · Nov 1, 2026
Valuation view
“So Microsoft, Apple, Google, and Amazon, they all sit above a one on the PEG ratio, but Nvidia sits under it.”
No clear directional call
These quotes do not establish a clear bullish or bearish call.
AAPL from to . Price movement, not the creator’s realized return.
Price up since 3 of 4 quotes · Stock ahead of SPY: 3 of 4
Leaderboard result: Not scored (no clear directional call). How it is scored
Business with Brian’s price target and valuation calls on AAPL
A price target, a fair-value estimate and a price worth buying at are different things. Each line below quotes which one was said, and when.
Valuation view
So Microsoft, Apple, Google, and Amazon, they all sit above a one on the PEG ratio, but Nvidia sits under it.
Price and the calls
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
AAPL · daily close, split-adjusted · 2025-09-17 → 2026-11-02 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-09-30 | $255 |
| 2025-10-31 | $270 |
| 2025-11-28 | $279 |
| 2025-12-31 | $272 |
| 2026-01-30 | $259 |
| 2026-02-27 | $264 |
| 2026-03-31 | $254 |
| 2026-04-30 | $271 |
| 2026-05-29 | $312 |
| 2026-06-30 | $289 |
| 2026-07-31 | $309 |
| 2026-08-31 | $317 |
| 2026-09-30 | $333 |
| 2026-10-30 | $345 |
| 2026-11-02 | $338 |
Use the left and right arrow keys to explore daily closing prices, Home and End for the first and last date, and Escape to dismiss the price tooltip. Tab to a numbered marker and press Enter to jump to its quote. Month-end prices are also available in the table below.
AAPL · daily close, split-adjusted · 2025-09-17 → 2026-11-02 · source: Yahoo Finance
Table view: month-end closes
| Month end | Close |
|---|---|
| 2025-09-30 | $255 |
| 2025-10-31 | $270 |
| 2025-11-28 | $279 |
| 2025-12-31 | $272 |
| 2026-01-30 | $259 |
| 2026-02-27 | $264 |
| 2026-03-31 | $254 |
| 2026-04-30 | $271 |
| 2026-05-29 | $312 |
| 2026-06-30 | $289 |
| 2026-07-31 | $309 |
| 2026-08-31 | $317 |
| 2026-09-30 | $333 |
| 2026-10-30 | $345 |
| 2026-11-02 | $338 |
What Business with Brian said, when
- 1
— Mention
10:53 “So, as more of a concrete example, Apple spent over $14 billion on buybacks just in 2024. And with Apple's current dividend yield at 0.4%, if those buybacks had been paid out as dividends, the yield would have jumped to roughly 2.9%.”
Discussing how share buybacks replaced dividends across the S&P 500, with Apple used as the example.
- 2
— Named as a pick
7:48 “Then of course, on the software platform side, you've got Microsoft, Apple, Alphabet, Meta, Amazon. These are the backbones of modern infrastructure.”
Part of a breakdown of the speaker's retirement portfolio, grouping large tech platforms together.
- 3
— Risk acknowledged
9:30 “With those tariffs struck down, Apple's cost structure just got a meaningful tailwind. But, the section 301 tariffs on China, they're still in place. Those weren't part of this ruling. So, Apple isn't completely out of the woods.”
Discussing a ruling that struck down IEEPA tariffs, and Apple's exposure as a company manufacturing most of its hardware in China.
- 4
— Valuation view
15:55 “So Microsoft, Apple, Google, and Amazon, they all sit above a one on the PEG ratio, but Nvidia sits under it.”
Comparing PEG ratios of large tech companies with Nvidia and memory makers.
More from Business with Brian
All 8 companies →Business with Brian has spoken on camera about their own AAPL position; the latest, : Weight. See it in the disclosed holdings →
- Amazon AMZNValuation view-6.4%
- Broadcom AVGORisk acknowledged-20.7%
- Alphabet GOOGLValuation view+7.3%
- Micron MUValuation view+83.2%
- Microsoft MSFTValuation view+0.0%
- Nvidia NVDAValuation view+7.7%
How to read this
Quotes are short excerpts from Business with Brian's public YouTube videos, attributed to the speaker and linked to the timestamp. “Close that day” is AAPL's split-adjusted closing price on the day the video was published (New York time); if markets were closed that day, the last close before it. If the stock has split since a quote, the card shows the price it traded at that day and, beneath it, the split-adjusted close the % change uses. “Since” compares that close with the latest close on 2026-11-02. It is a price observation, not the creator's realized return, and not investment advice. How the price change is calculated. Next to it we show SPY, the ETF tracking the S&P 500, over the same two dates — so a move can be read against the market rather than on its own: why we compare with SPY. Each quote also carries a label — Named as a pick, Risk acknowledged, Reducing — describing what kind of statement it was: see what the labels mean.
Coverage: 58 of 58 videos published since 2025-09-10 covered; 49 Apple mentions found. Prices as of 2026-11-02.
Independent record — not affiliated with or endorsed by Business with Brian. Request a correction or removal